Media, PA -- (SBWire) -- 07/27/2016 --The premier direct response radio advertising consulting firm, The Radio Agency, released a write-up via its website urging companies that would otherwise advertise on traditional media platforms to strongly consider podcasts. The article by Nick Menakis of The Radio Agency, entitled "Are Podcasts the Future of Radio Advertising?" explained why they are a sensible platform on which to market.

Since topics "run the gamut from A to Z," said Menakis in the write-up, businesses can narrow in on specific markets and optimize their chances of advertising to relevant ears. Podcasts are usually dedicated to specific subject matter, so companies can be sure their advertising budgets are being spent appropriately.

Menakis' article cited a recent study by Bridge Ratings, indicating that educated and affluent people are listening to podcasts more than ever before, which is good news for advertisers, especially considering that those folks are largely millennials. To capture a young person is to capture a lifelong customer.

Podcasts are content-specific, so the relevant ads that are played on them feel organic to listeners "since the ad matches the overall theme of the podcast," said Menakis in the article. That ideology combined with the fact that podcast audiences are already likely interested in the product creates a recipe for high conversions.

The Radio Agency helps companies plan effective advertising campaigns—whether they are geared toward podcasts or other radio platforms. To read the article in full, or to learn more about podcast radio ad costs, or other related information, please visit The Radio Agency's website, or call 800-969-2636.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information, please visit http://www.radiodirect.com