Infibeam.com has launched Cash on Delivery service for its customers. Starting today, customers will have the option of paying for their purchases on Infibeam.com by cash upon actual delivery of product.

Ahmedabad, Gujarat -- (SBWire) -- 12/26/2010 -- Infibeam.com, India's leading eCommerce portal, today announced the launch of Cash on Delivery (COD) service on its website. In addition to COD, Infibeam offers a wide range of Indian & international options for online payment including credit cards, debit cards, netbanking, cash cards, Paypal etc.

Online shopping is still a fraction of the total retail market in India. One of the key reasons for lower penetration of online shopping in India is attributed to the under penetration of electronic payment methods. Through COD payment option, Infibeam intends to make online shopping accessible to a segment of customers such as students and small businessmen, who do not have access to credit & debit cards. Cash on delivery also opens up Internet shopping to customers who are reluctant to use their cards online due to security concerns.

Mr. Manu Midha, VP Planning and Operations, Infibeam.com, said, "It is our ongoing focus to provide the best shopping experience to our customers on Infibeam. Today we are introducing Cash on Delivery payment option on a large selection of books, gifts and electronic products".

"With cash on delivery consumers can take advantage of the large selection offered on Infibeam.com at lowest prices clubbed with the convenience of paying in cash", he added.

The cash on delivery facility will be provided free of cost to all customers with no order minimums. COD can be availed on a catalog of 1 million products and will be extended to 10 million, in the coming months. The service will be available across over four thousand zip codes in 70 Indian cities and will very soon be extended to Tier 3 & 4 cities in partnership with Indian Postal Service.

http://www.infibeam.com/Books/

About Infibeam.com
Infibeam.com is India's leading eCommerce portal with a selection of more than 100 lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.

Infibeam.com also offers its web-store technology and associated infrastructure as a service to well-known brands and retailers such as NDTV, K Sera Sera, Hidesign, TTK Prestige etc.

Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.