A joint endeavour of Apeejay School of Management and Philadelphia University in the field of Management

Hauz Khas, India -- (SBWire) -- 12/31/2010 -- The two days yearly International conference of Apeejay School of Management in association with Philadelphia University (USA) was held at the India International Center and Apeejay School of Management, Dwarka respectively on December 27 and 28, 2010. The conference was based on Management Practice & Research on Culture, Design and Business in the Emerging Market. Various Scholars from USA, Canada and Asian countries participated in the conference.

The first day of conference began with inaugural speech of Mrs. Sushma Berlia, President, Apeejay Education Society and Chancellor, Apeejay Stya University on importance on Management practice & research in today’s emerging market. After that Prof. Raymond Poteau, Philadelphia University spoke on the changing behavior of brands in terms of design, culture and business for a particular market.

The inaugural session was followed by a panel discussion on Management Education in India titled “Looking Ahead”. Several eminent personalities like; Prof. D. K. Malhotra, Philadelphia University, Mr. M.M. Pant, former Pro -vice chancellor IGNOU, Mr. A.T. Raman, Consulting Editor, Business India, and Mr. Ashok Sohyal, V.P, Talent Acquisition, Global Logic shared their views in panel discussion.

In her inaugural address, Mrs. Sushma Berlia said, “The concept of ‘Emerging markets’ is filled with hope for the future and linked to the aspirations of the developing countries to align themselves with the free markets for prosperity and holistic development of poor communities. Emerging markets have made State-led economies almost redundant today. I would like to thank the organizing panel for their remarkable efforts and also the participants of this conference.”

On the occasion, Dr. Ashok Saklani, Director, Apeejay School of Management said, “The ongoing international revolution of business has seen a remarkable impact on the changing business trends & practices.”

The second day of international conference was based on technical aspects of marketing, economics & finance and interdisciplinary.

Various interesting topics like; role of social media in creating brands, consumer segmentation, cluster analysis of brand & consumer reaction, behavior of rural customers & retailers about brands, multi-skilling, e-recruitment, consumer psychology, and marketing strategies of companies in India etc. were discussed by eminent educationists like Prof Mukesh Chaturvedi, IMT, Ghaziabad, Prof Amit Mookerjee, IIM, Lucknow-Noida Campus, Prof C P Gupta, University of Delhi, Prof Kamal Kishore, Apeejay School of Management, Prof Babita Gupta, California State University, Prof Akshey Kumar, Apeejay School of Management, among others.

About Apeejay School of Management
In its endeavor to set up a truly international level center of excellence in Management, the Apeejay Education Society established the Apeejay School of Management (ASM) in 1993. ASM, which is an A++ rated institute, strives to develop competent and relevant manpower for the twenty first century needs of trade, business, and industry. The School supports various programmes for imparting required knowledge to both corporate executives and future managers, thereby making it an action oriented institution of higher learning.

About Apeejay Education Society
Apeejay Education Society - a non-profit educational body committed to the cause of education - was established by him in 1967. The AES is a social commitment of the Apeejay Stya and Svran Group – a highly diversified industrial conglomerate. Today Apeejay Education society has 29 educational institutions all over India associated with 32000 students of different category mentored by 2200 teachers and faculty members having the privilege of generating 60,000 strong alumni network through more than 80 courses to become leaders in fields as varied as Management, Engineering, Information Technology, Architecture, Art, Design, Marketing and Mass Communication. All institutions of higher learning at Apeejay are affiliated to reputed Indian Universities and Boards, meeting rigorous quality standards and stipulations set by various University certification bodies under the UGC in India.