Media, PA -- (SBWire) -- 10/14/2016 --Media Life Magazine recently published an article that sheds light on the maturation of the SportsTalk radio platform. The write-up by Diego Vasquez features a number of quotes by The Radio Agency's founder and CEO, Mark Lipsky, who shared his views and expertise on the subject. Lipsky heads up a leading direct response radio advertising firm, and in the interview, he delved into SportsTalk's evolution overall, and how the SportsTalk Radio format survived its growing pains to become an integral part of radio programming in every major U.S. market.

To paraphrase Vasquez's argument, his article asserts that since its infancy, sports radio has come a long way, offering "more intelligent" programing, "reporting, news and discussion" than ever before.

Lipsky agreed with the article's overall sentiment, noting sports talk has "become more sophisticated." He largely credited programmers as responsible for discerning "what makes fans listen and how to keep them listening longer." Unlike the first generation of SportsTalk stations, today's programming features deep access to coaches, players and other on-air experts who keep the content fresh and engaging.

"And with better, more listenable content come more widespread audiences," said Lipsky in regard to the write-up. "And, of course, with larger audiences come more eager advertisers."

Lipsky delved extensively into the role of advertising on SportsTalk in the Media Life write-up, including discussion of pricing for advertising inventory at the national level versus local markets. According to the radio advertising agency founder, national ads are less expensive than local marketing on a cost-per-impression basis.

Please view the Media Life Magazine article to read more snippets from Mark Lipsky's interview with the publication. To learn more about The Radio Agency, please visit their website, or call 800-969-2636.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information, please visit http://www.radiodirect.com