Christie's debut into the retail marketplace, with the introduction of its award-winning flagship product, Christie MicroTiles.

New York, NY -- (SBWire) -- 01/13/2011 -- Christie(R), a global visual technology company, today unveiled a range of comprehensive digital signage solutions at the National Retail Federation (NRF) Expo 2011; solutions that deliver the coveted "wow" factor that retailers are searching for as well as the behind-the-scenes monitoring and control necessary to keep display systems running. Characterized by excellent visual quality, ease of setup and use, and low maintenance, the solutions are backed by support and service options, which only a world-class manufacturer like Christie, with more than 80 years of best in class visual products and services experience, can provide.

"Retailers know their messaging and want partners who can translate their visions into impactful displays that support in-store marketing strategies, increase dwell time and engage shoppers," said Sean James, vice president, Managed Services, Christie. "We create exciting, in-store experiences that make customers stop, shop and play. And by offering specialty installations from design through deployment and into post-deployment monitoring and maintenance, Christie offers retailers the end-to-end solutions they need to stand apart in a competitive world."

Ultimate Freedom for Store Designers and Brand Managers
Christie's digital display solutions deliver extremely bright and high resolution images, ideally suited for window front and in-store installations. The modular nature of the displays gives store designers complete freedom to create captivating digital displays in any shape or size. Plus, with their narrow profile, displays can be part of any store retrofit, and can be easily assembled, dismantled and reconstructed in new locations and configurations to meet the changing needs of each (shopping) season.

With the unrivalled wide color gamut, Christie's digital displays deliver exceptional Pantone color matching, providing Brand Managers with the added assurance that the integrity of their brand is consistently protected and maintained.

Ongoing Monitoring, Support and Services
Christie's Digital Signage Solutions also include post-installation remote management, monitoring and control of all digital displays. A virtual "big brother," Christie's 24/7 managed services ensure that clients' display systems continued to play and display consistently and reliably.

Interactive, Multimedia Solutions and Services on Display at NRF
NRF Expo 2011 attendees will be struck by how Christie displays can be seen from any viewpoint and angle, ensuring that the fast-moving audiences that characterize retail shopping dwell on and in some cases interact with the display, which in turn delivers the full impact of a retailer's messages.

Specifically, Christie will showcase a 'shop and play' interactive display, featuring Christie MicroTiles in a unique configuration complete with sound, that allows customers to select different product configurations interactively, spinning and rotating them for better views, and even downloading the images to their mobile devices should they desire.

As well, a "Virtual Shelf"(TM) will be showcased. A multimedia application, the Virtual Shelf combines Christie MicroTiles display technology, interactive and mobile applications to support new innovative in-store marketing strategies. Retailers can significantly add value to the in-store experience from a visual and architectural perspective, while optimizing inventory management with a mix of real and virtual products on display.

"Christie's digital video displays have been used by some of the world's most discerning retailers and marketers including Harrods, Versace and the Miami Dolphins," said James. "Retailers need an instant way to connect with customers and influence shopping decisions at the point of purchase, where the majority of sales are made. Our goal is to deliver the "wow" factor that ultimately engages customers, while providing back-end support to ensure that displays are always running and driving revenue for our clients."

About Christie(R)
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit http://microtiles.christiedigital.com for more information about Christie MicroTiles used in this installation.

For more information contact:

David Paolini, Christie
(519) 749-3127
david.paolini@christiedigital.com

Mario Almonte
Herman & Almonte PR
(212) 616-1190, ext. 267
malmonte@herman-almontepr.com

Christie(R) is a registered trademark of Christie Digital Systems USA, Inc.
Christie(R) MicroTiles(TM) is a registered trademark of Christie Digital Systems USA, Inc.
Virtual Shelf(TM) is a registered trademark of Arsenal Media