In today’s healthcare system getting access to good facilities often depends on the physical location of the individual. As more health data moves into the cloud and telehealth technologies become popular, all parties, including patients themselves, will be able to access health information in real-time from anywhere and using any device.

Dallas, TX -- (SBWire) -- 01/18/2011 -- Healthcare is one of the most highly complex and fragmented verticals out of the lot supporting a widespread and diversified professional user population (i.e., clinicians) along with patients’ in life-critical situations. The healthcare industry is currently facing growing economic and regulatory pressures that make its IT infrastructure ripe for a radical change. In the light of these two factors the organizations in the healthcare industry need to take a closer look at the potential benefits of cloud computing.

As of now the top priorities for the healthcare industry are:

• Improvement in the quality of healthcare services
• Reduction of costs
• Increasing access to the healthcare systems
• Data privacy and security

Improvement in the quality of healthcare services is a potential driver for cloud computing adoption, especially given the fact that globally billions of dollars of federal incentives are provided for the delivery of quality healthcare services, and expanding the use of electronic health record (EHRs) systems as well as providing the basis for exchange of information and data across and between the providers, regardless of interoperatibility of users and providers. EHRs are expected to be used extensively by 2014.

Another significant opportunity is consumer-oriented cloud application having a potential of improving healthcare communications and enabling the patients’ to manage their own records of diseases. The cloud platform also gels well with new models, which often require uninterrupted access from multiple providers to a single patient, such as a Patient Centered Medical Home (PCMH) model or Accountable Care Organization (ACO).

The need to reduce costs in the healthcare industry ecosystem is a key factor for the adoption of cloud computing. This is true for all healthcare organizations, irrespective of their size and area of specialization. In making future IT investment decisions, health organizations will take an account of savings and ROI (return on investment) calculations to optimize current and future spending. For many new Health Information Exchange (HIE) models, the infrastructure is in place but the usage of which is still to take off in a big way.

In today’s healthcare system getting access to good facilities often depends on the physical location of the individual. As more health data moves into the cloud and telehealth technologies become popular, all parties, including patients themselves, will be able to access health information in real-time from anywhere and using any device. The result will be better access to healthcare and relevant data, especially in the remote and emerging areas. As we have already pointed out, risks around data privacy, security and safety, and state specific policy rules are among the top concerns raised for the adoption of cloud computing.

As a result, these issues currently are the greatest barriers for embracing cloud computing. With the result provisions such as the US Federal (the US Department of Health and Human Services Health Insurance Portability and Accountability Act, or HIPAA), European Union and other national and local data protection regulations must be addressed. As well, the US Patriot Act raises concerns over on-shoring of data from overseas. However, the data security issue has potential to ultimately play in favor of cloud computing. By centralizing and standardizing handling of patient data across the healthcare ecosystem, adoption of the cloud could enable stronger security and authentication measures to be imposed by SaaS (software as a service) providers, thereby actually improving protection and integrity of data. In terms of patient privacy, existing online personal health record applications such as Microsoft HealthVault and Google Health are designed to offer a level of security, which is as per the industry’s requirements.

According to M&M (marketsandmarkets) Research, globally 32% of the healthcare facilities are already using some of the cloud applications and close to 75% of the organizations, which are not using any cloud applications, are considering adopting the same in the next three to five years.

KEY TAKE-AWAYS
• Define and analyze the global cloud computing and healthcare market

• Estimate the adoption rates of cloud services among enterprise subscribers in the healthcare sector until 2015 in the four key regions – North America, Europe, Middle East, and Africa (EMEA), Asia – Pacific (including Japan) (APJ) and Latin America (LA)

• Identify and analyze the infrastructure requirements/efficient usage of cloud services and deployment costs of cloud services in the healthcare sector

• Identify the current trends, drivers and constraints affecting the growth of cloud computing in the healthcare industry

• Determine key pain points in Healthcare IT and how cloud computing be helpful in addressing these pain-points

• Provide a Market Adaptation Analysis for 2010-2015

• Impact analysis of regulations pertaining to healthcare and IT services and on the growth and adoption of cloud computing in the healthcare sector

The Journey to the Cloud for Healthcare will be in two phases:

As stated in the above diagram the initial phase will be of public cloud particularly to yield substantial cost savings as a result of rationalization and consolidation; tier-one apps like HIS, and EHRs will gradually go in the public cloud

The second phase will evolve with the use of hybrid framework where mission critical applications will be in the private cloud environments whereas more commoditized apps like EHRs, HIS will continue to be in the public cloud environments.

The final phase will witness large scale adoption of private clouds, which will transform IT in healthcare organizations into a strategic business asset as it improves agility and promotes new clinical and business initiatives.

MARKETS COVERED
This research report categorizes the global market for Cloud Computing in Healthcare for forecasting the revenues and analyzing the trends in each of the following submarkets:

On the basis of cloud service provider categories:
• Cloud Developers
• Service Providers
• Single-Vendor Cloud Service
• Multi-Vendor Cloud Service
• IT+Vendor Cloud Service

On the basis of cloud services type:
• Infrastructure as a Service (IaaS)
• Platform as a Service (PaaS)
• Software as a Service (SaaS)

On the basis of deployment:
• Public Cloud
• Private Cloud
• Hybrid or Mix Cloud

On the basis of Geography
• North America: U.S. & Canada
• EMEA: Western Europe, Central and Eastern Europe (CEE), Middle East and Africa
• APJ: Asia Pacific including Japan
• Latin America: South & Central America and the Caribbean

STAKEHOLDERS
• The targeted audience for this report includes:
• IT & telecommunication companies
• Government bodies & healthcare entities
• Network infrastructure developers
• Mobile network operators
• Software & hardware manufacturers
• Enterprise & business users
• Healthcare service providers
• Enterprise & business users

RESEARCH METHODOLOGY
• Size of the mobile application market is calculated from the supply side of the market. Market trends and prices were used to arrive at market size, which was then verified by key industry players.

• Market sizes were also verified by the cost volume approach.

• Prices and pricing trends in different geographies were identified and analyzed through secondary research, and then average selling price per unit was calculated.

• All currencies were converted into USD. After that weighted average price of mobile applications have been calculated.

• Geographical market split was arrived at by determining population, cost of applications, and the adoption rate in different regions.

About MarketsandMarkets
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