London, England -- (SBWire) -- 02/01/2017 --With a decade of experience delivering a wide variety of successful SEO campaigns for businesses across a great deal of sectors, dapa Marketing have made strategic predictions of what the next digital trends for 2017 will be.

We live in a technology dominated era, and as technical advancements continue to improve, it is vital for businesses wishing to attract their target demographic online that they create a clear, strong and consistent online presence.

Research suggests that almost 70% of research carried out is begun by conducting a simple Google search. With a wealth of industry experience, dapa Marketing make the predication that Content Marketing will continue to remain supreme in 2017.

Digital Marketing companies like dapa Marketing have suggested that with more and more businesses using content to grab the attention of potential customers, the need to create a strong mixture of optimised content with useful and engaging information is paramount.

Mobile phones have become an increasingly important part of our day to day lives, and another prediction that has been made is that such devices will continue to push their way forward when it comes to SEO, the ways individuals search for products, and the ways businesses create their websites.

It is essential to employ only the most appropriate tactics to increase search engine visibility. Black hat SEO techniques or processes that seem very obvious can cause penalties and render it exceedingly difficult for businesses to make their way back up the search engine rankings.

Knowledgeable and reputable companies such as dapa Marketing base much of their success on the fact that they have employed their own SEO tactics to help them rank for keywords their target demographic will be searching for. Consequently, they can help businesses decipher the most commonly searched for phrases when it comes to their particular services, and build tailored campaign to suit the desired page ranking.

As more and more individuals recognise the benefits of SEO, dapa Marketing predict that employing such strategies will make a huge difference to a company's profitability and overall success.

About Dapa Marketing
dapa marketing is a leading SEO company based in Northamptonshire, working with clients all over the region. dapa have been excelling in SEO services for over a decade, working with small one person businesses all the way up to global organisations to provide full SEO support with both offline and online materials.

For more information regarding dapa marketing and their SEO services, visit http://wearedapa.co.uk/.

E-mail: sg@wearedapa.co.uk
URL: http://wearedapa.co.uk/

Media Contacts:
http://wearedapa.co.uk/
Danny Chapman, Marketing
Address: Regents Pavilion 4 Summerhouse Road Moulton Business Park Northampton NN3 6BJ