Toronto, Ontario -- (SBWire) -- 02/08/2011 -- Consumer advocates in Toronto to join others around the world in a simultaneous demonstration

WHAT: More than 15 consumer advocates will swallow “overdoses” of scam medications sold by major retailers which contain no active ingredients. The action is the culmination of a worldwide demonstration taking place in more than 25 countries to inform consumers about homeopathy.

Local demonstrators will take part in the ‘10:23 Campaign’, which will see demonstrations in more than 55 cities around the world showing global outcry at the disproven medication. Toronto will join Vancouver, Edmonton, Winnipeg, Kitchener-Waterloo, Ottawa and Montreal in this event

The protests will show that ‘There’s Nothing In Homeopathy’, as homeopathic remedies available on the shelves of pharmacies and from private practitioners contain none of the natural ingredients they are supposedly based on, and have been shown by clinical trials to be no more effective than water.

WHEN: 12:00 p.m. noon on Saturday, Feb. 5, 2011

WHERE: SW Corner of Yonge St. and Dundas St., Toronto, in front of Eaton Centre

WHO: Members of the Centre for Inquiry’s Committee for the Advancement of Scientific Skepticism (CASS) and the Association for Science and Reason

Contact: Michael Kruse, 416-737-4960, cass@cficanada.ca, www.1023.org.uk

About the Committee for the Advancement of Scientific Skepticism (CASS) and the Centre for Inquiry Canada (CFI)
CASS is a national, fast response team which critically engages with scientific, technological and medical claims made in public discourse. We address factual inaccuracies and misinformation in public debates by promoting evidence-based science. CASS is a subset of CFI. CFI is the leading free-thought organization in Canada promoting reason, science, secularism and freedom of inquiry. cass@cficanada.ca

The Association for Science and Reason (ASR) is a not-for-profit organization composed of diverse individuals. ASR’s mandate is to promote the understanding and application of critical thinking skills and scientific methodology via educational outreach, activism, collecting and disseminating information, and communication (with the public and the media). info@scienceandreason.ca

The 10:23 Campaign – run by the non-profit grassroots organisation The Merseyside Skeptics Society - last year organized protests in over a dozen cities around the UK, with over 350 consumer rights activists taking part, in campaigns which were featured prominently in news media ranging from the BBC, The Guardian, The Telegraph, The Daily Mail, Germany’s Die Spiegel magazine and mainstream French television.