The global market for vitamin E is characterized by a consolidated landscape on account of the top five companies holding over half the global demand.

Albany, NY -- (SBWire) -- 03/21/2017 --Global Vitamin E Market: Overview

Vitamin E, naturally found in several foods such as eggs, nuts, poultry, certain oils, and wheat germ oil, is a fat soluble vitamin that acts as an antioxidant in the body. It has other benefits too such as stemming damage to free radicals in specific fats in the body that promote health. Additionally, it aids in proper functioning of different organs in the body and naturally slows down aging. Vitamin E is available as a dietary supplement in the market and is used in preventing chest pains, high blood pressure, and blocked or hardened arteries.

The global market for vitamin E is characterized by a consolidated landscape on account of the top five companies holding over half the global demand. Competition is strong in the market on account of low entry barriers to aspiring players. Currently, manufacturers are expending their energy and money exploring better production means to cater to the massive demand worldwide. They are also trying to gauge the potential of substitute sources such as rapeseed, deodorized distillates from palm oils, and blended sources to concentrate characteristic vitamin E.

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Global Vitamin E Market: Trends and Opportunities

Rising fortunes of people around the world coupled with increased health consciousness has majorly boosted the demand for vitamin E supplements, which has several health benefits. Besides, consumers' dislike for toxic chemical additives in personal care products and food and beverages has also helped to augment demand. Another important growth driver is the solid distribution network and energy drinks, tablets, and, capsules touting vitamin E as an ingredient. Additionally, the burgeoning geriatric population worldwide is another factor leading to the swift uptake of vitamin E, which helps to stay fit by slowing the naturally aging process and controlling blood pressure levels and cardiovascular diseases.

Going forward, the animal feed additives market is predicted to boost demand for vitamin E substantially due to the increase in livestock production for meat. Vitamin E is an important micronutrient used in the livestock feed industry for they help to enhance health, immunity, and reproduction in them.

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A noticeable trend in the global market for vitamin E is the growing sales through online channels. Raw material shortage, however, is creating gap between demand and supply in the market thereby pushing up the price of vitamin E.

Global Vitamin E Market: Regional Outlook

From a geographic standpoint, Europe and North America are key markets for vitamin E. In North America, the U.S. is an important contributor on account of the increasing elderly population, increasing means and awareness of people to spend on dietary supplements, and robust distribution channels. The Europe market is mainly powered by the solid demand from the animal feed sector in Russia and Germany.

Asia Pacific is another fast growing market on account of massive meat production. China vitamin E animal nutrition market holds a sway in the region. Besides, India is another major contributor to the market in Asia Pacific on account of the significant meat production. Japan, due to a vast pool of elderly population keen on vitamin E supplements to help them stay healthy, has also augmented demand in Asia Pacific.

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Companies Mentioned in the Report

Some of the prominent companies competing in the global market for vitamin E, profiled in the TMR Research report are American River Nutrition, ADM, Cargill, BASF, and COFCO Tech Bioengineering. The report studies their product offerings, market share, and prospects. It also leverages market-leading analytical tools to uncover the opportunities and threats awaiting them.

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