Party City has launched an in-store campaign to support the American Heart Association's Go Red for Women. Go Red for Women helps raise cardiovascular health awareness among American women and empower them to make healthy lifestyle changes.

Rockaway, NJ -- (SBWire) -- 02/22/2011 -- Party City recently announced that it is continuing its support of American Heart Association's Go Red for Women program by collecting cash donations at the registers of 600+ Party City stores. All proceeds benefit Go Red for Women, which promotes personal health and educates about the dangers of cardiovascular disease, a leading killer of American women.

"Women are at the heart of our business, and Party City customers include mothers, daughters, wives, sisters, brides and other women who plan special events throughout the year," says Lisa Laube, president of Party City. "By supporting Go Red for Women, we're able to encourage these women in a very important way."

Party City is also offering a downloadable "Have a Heart" activity calendar that furthers heart awareness with a weekly activities.

The calendar is available on Party City's Facebook page.

About Party City Corporation
Party City Corporation is America's largest party goods chain and the country's premier retailer of birthday banners ( http://www.partycity.com/category/birthday+parties/birthday+decorations/birthday+banners.do ), pinatas ( http://www.partycity.com/category/birthday+parties/pinatas+games.do ), graduation party supplies ( http://www.partycity.com/category/special+occasions/graduation+party+supplies.do ), Mardi Gras costumes ( http://www.partycity.com/category/holiday+parties/mardi+gras+party+supplies/mardi+gras+costumes+accessories.do ), and other specialty party supplies. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. As part of the Amscan Holdings, Inc., (AHI), group of companies, Party City is among the more than 900 specialty party stores that AHI either owns, operates or franchises. To learn more about Party City, call 1-800-477-4841 or visit the company's website at http://www.partycity.com.

About Go Red for Women
Go Red for Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, Go Red for Women is committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. Go Red for Women encourages women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888- MY-HEART (1-888-694-3278).

About The American Heart Association
Founded in 1924, American Heart Association (AHA) is the nation's oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases - America's No. 1 and No. 3 killers - the AHA funds cutting-edge research, conducts lifesaving public and professional educational programs, and advocates the protection of public health. To learn more, please call 1-800-AHA-USA1 or visit americanheart.org.