In 2008, Russia was the fastest growing market in the B.R.I.C. Markets for Endoscopic Devices, growing 23% over 2007. Brazil, India and China also showed strong growth rates.

Dallas, TX -- (SBWire) -- 02/28/2011 -- Brazil, Russian, Indian and Chinese Markets for Endoscopic Devices 2009 (4 Countries)

The B.R.I.C. Markets for Endoscopic Devices includes: Brazil, Russia, India and China. These markets also include: ENT endoscopes, bronchoscopes, colonoscopes, duodenoscopes, enteroscopes, ultrasound endoscopes, urological endoscopes and GI endoscopes. In 2008, Russia was the fastest growing market in the B.R.I.C. Markets for Endoscopic Devices, growing 23% over 2007. Brazil, India and China also showed strong growth rates.

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TABLE OF CONTENTS
TABLE OF CONTENTS………………………………………………………………………………………….I
LIST OF FIGURES…………………………………………………………………………………………….VIII
LIST OF CHARTS……………………………………………………………………………………………..XIII

EXECUTIVE SUMMARY……………………………………………………………………………………. 15
1.1 BRAZILIAN MARKET FOR ENDOSCOPES …………………………………………………………… 15
1.2 BRAZILIAN MARKET FOR ENT ENDOSCOPES……………………………………………………. 16
1.3 BRAZILIAN MARKET FOR BRONCHOSCOPES …………………………………………………….. 16
1.4 BRAZILIAN MARKET FOR UROLOGICAL ENDOSCOPES……………………………………….. 16
1.5 BRAZILIAN MARKET FOR GI ENDOSCOPES ………………………………………………………. 17
1.6 LEADING COMPETITORS, BRAZILIAN MARKET FOR ENDOSCOPES……………………….. 18
1.7 RUSSIAN MARKET FOR ENDOSCOPES ………………………………………………………………. 19
1.8 RUSSIAN MARKET FOR ENT ENDOSCOPES ………………………………………………………. 20
1.9 RUSSIAN MARKET FOR BRONCHOSCOPES ………………………………………………………… 20
1.10 RUSSIAN MARKET FOR UROLOGICAL ENDOSCOPES ………………………………………… 20
1.11 RUSSIAN MARKET FOR GI ENDOSCOPES ………………………………………………………… 21
1.12 LEADING COMPETITORS, RUSSIAN MARKET FOR ENDOSCOPES ………………………… 22
1.13 INDIAN MARKET FOR ENDOSCOPES……………………………………………………………….. 23
1.14 INDIAN MARKET FOR ENT ENDOSCOPES ……………………………………………………….. 24
1.15 INDIAN MARKET FOR BRONCHOSCOPES…………………………………………………………. 24
1.16 INDIAN MARKET FOR UROLOGICAL ENDOSCOPES …………………………………………… 24
1.17 INDIAN MARKET FOR GI ENDOSCOPES…………………………………………………………… 25
1.18 LEADING COMPETITORS, INDIAN MARKET FOR ENDOSCOPES…………………………… 26
1.19 CHINESE MARKET FOR ENDOSCOPES …………………………………………………………….. 27
1.20 CHINESE MARKET FOR ENT ENDOSCOPES……………………………………………………… 28
1.21 CHINESE MARKET FOR BRONCHOSCOPES ………………………………………………………. 28
1.22 CHINESE MARKET FOR UROLOGICAL ENDOSCOPES…………………………………………. 28

Table of Contents
ii
1.23 CHINESE MARKET FOR GI ENDOSCOPES ………………………………………………………… 29
1.24 LEADING COMPETITORS, CHINESE MARKET FOR ENDOSCOPES…………………………. 30
RESEARCH METHODOLOGY…………………………………………………………………………… 31
2.1 RESEARCH SCOPE …………………………………………………………………………………………. 31
2.2 IDATA’S 9-STEP METHODOLOGY ……………………………………………………………………. 31
Step 1: Project Initiation & Team Selection ……………………………………………………… 32
Step 2: Prepare Data Systems and Perform Secondary Research………………………… 33
Step 3: Preparation for Interviews & Questionnaire Design ………………………………. 34
Step 4: Performing Primary Research……………………………………………………………… 35
Step 5: Research Analysis: Establishing Baseline Estimates ………………………………. 37
Step 6: Market Forecast and Analysis ……………………………………………………………… 37
Step 7: Identify Strategic Opportunities …………………………………………………………… 39
Step 8: Final Review and Market Release ………………………………………………………… 40
Step 9: Customer Feedback and Market Monitoring………………………………………….. 41
BRAZILIAN MARKET FOR ENDOSCOPES ………………………………………………………. 42
3.1 INTRODUCTION …………………………………………………………………………………………….. 42
3.2 CURRENCY EXCHANGE RATES ……………………………………………………………………….. 43
3.3 MARKET OVERVIEW……………………………………………………………………………………… 44
3.3.1 Market Analysis and Forecast …………………………………………………………………… 44
3.3.2 Market Trends, Drivers and Limiters …………………………………………………………. 51
3.3.2.1 Market Drivers…………………………………………………………………………………….51
3.3.2.2 Market Limiters …………………………………………………………………………………..53
3.3.3 Number of Hospitals by Type…………………………………………………………………….. 55
3.3.4 Reimbursement………………………………………………………………………………………… 56
3.3.5 Import Duties for Medical Endoscopes ………………………………………………………. 56
GI ENDOSCOPES ………………………………………………………………………………………………… 57
3.3.6 Gastroendoscopy Procedures ……………………………………………………………………. 57
3.3.7 Market Analysis and Forecast …………………………………………………………………… 58
3.4 BRONCHOSCOPES………………………………………………………………………………………….. 62
3.4.1 Bronchoscopy Procedures ………………………………………………………………………… 62
3.4.2 Market Analysis and Forecast …………………………………………………………………… 63
3.5 ENT ENDOSCOPES ………………………………………………………………………………………… 66
Table of Contents
iii
3.5.1 ENT Endoscopic Procedures …………………………………………………………………….. 66
3.5.2 Market Analysis and Forecast …………………………………………………………………… 68
3.6 UROLOGICAL ENDOSCOPES ……………………………………………………………………………. 71
3.6.1 Urological Endoscopic Procedures……………………………………………………………. 71
3.6.2 Market Analysis and Forecast …………………………………………………………………… 72
3.7 COMPETITIVE ANALYSIS ……………………………………………………………………………….. 76
3.7.1 Leading Competitors: Brazilian Market for Endoscopes ………………………………. 76
3.7.2 Leading Competitors: Rigid Endoscopes…………………………………………………….. 78
3.7.3 Leading Competitors: Flexible Endoscopes ………………………………………………… 81
3.7.4 Pentax ……………………………………………………………………………………………………. 83
3.7.4.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………..83
3.7.4.2 Products Sold and Estimated Average Selling Prices of Main Products ……..83
3.7.4.3 Sales Activity and Distributors (Supply Chain)………………………………………..84
3.7.5 Olympus …………………………………………………………………………………………………. 85
3.7.5.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………..85
3.7.5.2 Products Sold and Estimated Average Selling Prices of Main Products ……..85
3.7.5.3 Sales Activity and Distributors (Supply Chain)………………………………………..86
3.7.6 Fujinon…………………………………………………………………………………………………… 87
3.7.6.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………..87
3.7.6.2 Products Sold and Estimated Average Selling Prices of Main Products ……..87
3.7.6.3 Sales Activity and Distributors (Supply Chain)………………………………………..88
3.7.7 Others ……………………………………………………………………………………………………. 89
3.7.7.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………..89
3.7.7.2 Products Sold and Average Selling Prices of Main Products …………………….90
3.7.7.3 Sales Activity and Distributors (Supply Chain)………………………………………..90
RUSSIAN MARKET FOR ENDOSCOPES …………………………………………………………… 91
4.1 INTRODUCTION …………………………………………………………………………………………….. 91
4.2 CURRENCY EXCHANGE RATES ……………………………………………………………………….. 93
4.3 MARKET OVERVIEW……………………………………………………………………………………… 94
4.3.1 Market Analysis and Forecast …………………………………………………………………… 94
4.3.2 Market Trends, Drivers and Limiters ……………………………………………………….. 102
4.3.2.1 Market Drivers…………………………………………………………………………………..102
4.3.2.2 Market Limiters …………………………………………………………………………………103
Table of Contents
iv
4.3.3 Number of Hospitals by Type…………………………………………………………………… 106
4.3.4 Reimbursement………………………………………………………………………………………. 107
4.3.5 Import Duties for Medical Endoscopes …………………………………………………….. 107
4.4 GI ENDOSCOPES………………………………………………………………………………………….. 108
4.4.1 Gastroendoscopy Procedures ………………………………………………………………….. 108
4.4.2 Market Analysis and Forecast …………………………………………………………………. 109
4.5 BRONCHOSCOPES………………………………………………………………………………………… 113
4.5.1 Bronchoscopy Procedures ………………………………………………………………………. 113
4.5.2 Market Analysis and Forecast …………………………………………………………………. 114
4.6 ENT ENDOSCOPES ………………………………………………………………………………………. 117
4.6.1 ENT Endoscopic Procedures …………………………………………………………………… 117
4.6.2 Market Analysis and Forecast …………………………………………………………………. 118
4.7 UROLOGICAL ENDOSCOPES ………………………………………………………………………….. 121
4.7.1 Urological Endoscopic Procedures………………………………………………………….. 121
4.7.2 Market Analysis and Forecast …………………………………………………………………. 122
4.8 COMPETITIVE ANALYSIS ……………………………………………………………………………… 126
4.8.1 Leading Competitors: Russian Market for Endoscopes ………………………………. 126
4.8.2 Leading Competitors: Rigid Endoscopes…………………………………………………… 128
4.8.3 Leading Competitors: Flexible Endoscopes ………………………………………………. 131
4.8.4 Pentax ………………………………………………………………………………………………….. 133
4.8.4.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………133
4.8.4.2 Products Sold and Estimated Average Selling Prices of Main Products ……133
4.8.4.3 Sales Activity and Distributors (Supply Chain)………………………………………134
4.8.5 Olympus ……………………………………………………………………………………………….. 135
4.8.5.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………135
4.8.5.2 Products Sold and Estimated Average Selling Prices of Main Products ……135
4.8.5.3 Sales Activity and Distributors (Supply Chain)………………………………………136
4.8.6 Fujinon…………………………………………………………………………………………………. 137
4.8.6.1 Market Share, Annual Turnover and Growth Rate in Last 3 Years……………137
4.8.6.2 Products Sold and Estimated Average Selling Prices of Main Products ……137
4.8.6.3 Sales Activity and Distributors (Supply Chain)………………………………………138
4.8.7 Others ………………………………………………………………………………………………….. 139
4.8.7.1 Market Share, Annual Turnover and Growth Rate in Last 3 Years……………139
4.8.7.2 Products Sold and Estimated Average Prices of Main Products ………………140
Table of Contents
v
4.8.7.3 Sales Activity and Distributors (Supply Chain)………………………………………140
INDIAN MARKET FOR ENDOSCOPES ……………………………………………………………. 141
5.1 INTRODUCTION …………………………………………………………………………………………… 141
5.2 CURRENCY EXCHANGE RATES ……………………………………………………………………… 142
5.3 MARKET OVERVIEW……………………………………………………………………………………. 143
5.3.1 Market Analysis and Forecast …………………………………………………………………. 143
5.3.2 Market Trends, Drivers and Limiters ……………………………………………………….. 150
5.3.2.1 Market Drivers…………………………………………………………………………………..150
5.3.2.2 Market Limiters …………………………………………………………………………………152
5.3.3 Number of Hospitals by Type…………………………………………………………………… 154
5.3.4 Reimbursement………………………………………………………………………………………. 155
5.3.5 Import Duties for Medical Endoscopes …………………………………………………….. 155
5.4 GI ENDOSCOPES………………………………………………………………………………………….. 156
5.4.1 Gastroendoscopy Procedures ………………………………………………………………….. 156
5.4.2 Market Analysis and Forecast …………………………………………………………………. 157
5.5 BRONCHOSCOPES………………………………………………………………………………………… 162
5.5.1 Bronchoscopy Procedures ………………………………………………………………………. 162
5.5.2 Market Analysis and Forecast …………………………………………………………………. 163
5.6 ENT ENDOSCOPES ………………………………………………………………………………………. 166
5.6.1 ENT Endoscopic Procedures …………………………………………………………………… 166
5.6.2 Market Analysis and Forecast …………………………………………………………………. 168
5.7 UROLOGICAL ENDOSCOPES ………………………………………………………………………….. 172
5.7.1 Urological Endoscopic Procedures………………………………………………………….. 172
5.7.2 Market Analysis and Forecast …………………………………………………………………. 173
5.8 COMPETITIVE ANALYSIS ……………………………………………………………………………… 177
5.8.1 Leading Competitors: Indian Market for Endoscopes…………………………………. 177
5.8.2 Leading Competitors: Rigid Endoscopes…………………………………………………… 179
5.8.3 Leading Competitors: Flexible Endoscopes ………………………………………………. 182
5.8.4 Pentax ………………………………………………………………………………………………….. 184
5.8.4.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………184
5.8.4.2 Products Sold and Estimated Average Selling Prices of Main Products ……184
5.8.4.3 Sales Activity and Distributors (Supply Chain)………………………………………185
5.8.5 Olympus ……………………………………………………………………………………………….. 186
Table of Contents
vi
5.8.5.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………186
5.8.5.2 Products Sold and Estimated Average Selling Prices of Main Products ……186
5.8.5.3 Sales Activity and Distributors (Supply Chain)………………………………………187
5.8.6 Fujinon…………………………………………………………………………………………………. 188
5.8.6.1 Market Share, Annual Turnover and Growth Rate in Last 3 Years……………188
5.8.6.2 Products Sold and Estimated Average Selling Prices of Main Products ……188
5.8.6.3 Sales Activity and Distributors (Supply Chain)………………………………………189
5.8.7 Others ………………………………………………………………………………………………….. 190
5.8.7.1 Market Share, Annual Turnover and Growth Rate in Last 3 Years……………190
5.8.7.2 Products Sold and Average Selling Prices of Main Products …………………..191
5.8.7.3 Sales Activity and Distributors (Supply Chain)………………………………………191
CHINESE MARKET FOR ENDOSCOPES…………………………………………………………. 192
6.1 INTRODUCTION …………………………………………………………………………………………… 192
6.2 CURRENCY EXCHANGE RATES ……………………………………………………………………… 193
6.3 MARKET OVERVIEW……………………………………………………………………………………. 194
6.3.1 Market Analysis and Forecast …………………………………………………………………. 194
6.3.2 Market Trends, Drivers and Limiters ……………………………………………………….. 201
6.3.2.1 Market Drivers…………………………………………………………………………………..201
6.3.2.2 Market Limiters …………………………………………………………………………………203
6.3.3 Number of Hospitals by Type…………………………………………………………………… 206
6.3.4 Reimbursement………………………………………………………………………………………. 207
6.3.5 Import Duties for Medical Endoscopes …………………………………………………….. 207
6.4 GI ENDOSCOPES………………………………………………………………………………………….. 208
6.4.1 Gastroendoscopy Procedures ………………………………………………………………….. 208
6.4.2 Market Analysis and Forecast …………………………………………………………………. 209
6.5 BRONCHOSCOPES………………………………………………………………………………………… 213
6.5.1 Bronchoscopy Procedures ………………………………………………………………………. 213
6.5.2 Market Analysis and Forecast …………………………………………………………………. 214
6.6 ENT ENDOSCOPES ………………………………………………………………………………………. 217
6.6.1 ENT Endoscopic Procedures …………………………………………………………………… 217
6.6.2 Market Analysis and Forecast …………………………………………………………………. 219
6.7 UROLOGICAL ENDOSCOPES ………………………………………………………………………….. 222
6.7.1 Urological Endoscopic Procedures………………………………………………………….. 222

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