Dallas, TX -- (SBWire) -- 03/07/2011 -- In 2008, the Chinese market for Endoscopes grew by nearly 8% over 2007. The Chinese market for endoscopes includes ENT endoscopes, bronchoscopes, urological endoscopes and GI endoscopes. Growth of the market will be driven by China’s large, aging population, increasing buying power, improving healthcare in rural areas, rising demand for high quality medical equipment, increasing incidence of chronic disease and cancer, the replacement of fiberoptic endoscopes, and the emergence of new technologies such as HD.

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TABLE OF CONTENTS
TABLE OF CONTENTS………………………………………………………………………………………….I
LIST OF FIGURES……………………………………………………………………………………………….IV
LIST OF CHARTS………………………………………………………………………………………………..VI
EXECUTIVE SUMMARY……………………………………………………………………………………… 7
1.1 CHINESE MARKET FOR ENDOSCOPES ………………………………………………………………… 7
1.2 CHINESE MARKET FOR ENT ENDOSCOPES…………………………………………………………. 8
1.3 CHINESE MARKET FOR BRONCHOSCOPES ………………………………………………………….. 8
1.4 CHINESE MARKET FOR UROLOGICAL ENDOSCOPES…………………………………………….. 8
1.5 CHINESE MARKET FOR GI ENDOSCOPES ……………………………………………………………. 9
1.6 LEADING COMPETITORS, CHINESE MARKET FOR ENDOSCOPES ………………………….. 10
RESEARCH METHODOLOGY…………………………………………………………………………… 11
2.1 RESEARCH SCOPE …………………………………………………………………………………………. 11
2.2 IDATA’S 9-STEP METHODOLOGY ……………………………………………………………………. 11
Step 1: Project Initiation & Team Selection ……………………………………………………… 12
Step 2: Prepare Data Systems and Perform Secondary Research………………………… 13
Step 3: Preparation for Interviews & Questionnaire Design ………………………………. 14
Step 4: Performing Primary Research……………………………………………………………… 15
Step 5: Research Analysis: Establishing Baseline Estimates ………………………………. 17
Step 6: Market Forecast and Analysis ……………………………………………………………… 17
Step 7: Identify Strategic Opportunities …………………………………………………………… 19
Step 8: Final Review and Market Release ………………………………………………………… 20
Step 9: Customer Feedback and Market Monitoring………………………………………….. 21
CHINESE MARKET FOR ENDOSCOPES…………………………………………………………… 22
3.1 INTRODUCTION …………………………………………………………………………………………….. 22
3.2 CURRENCY EXCHANGE RATES ……………………………………………………………………….. 23
Table of Contents
ii
3.3MARKET OVERVIEW……………………………………………………………………………………… 24
3.3.1 Market Analysis and Forecast …………………………………………………………………… 24
3.3.2 Market Trends, Drivers and Limiters …………………………………………………………. 31
3.3.2.1 Market Drivers…………………………………………………………………………………….31
3.3.2.2 Market Limiters …………………………………………………………………………………..33
3.3.3 Number of Hospitals by Type…………………………………………………………………….. 36
3.3.4 Reimbursement………………………………………………………………………………………… 37
3.3.5 Import Duties for Medical Endoscopes ………………………………………………………. 37
3.4 GI ENDOSCOPES……………………………………………………………………………………………. 38
3.4.1 Gastroendoscopy Procedures ……………………………………………………………………. 38
3.4.2 Market Analysis and Forecast …………………………………………………………………… 39
3.5 BRONCHOSCOPES………………………………………………………………………………………….. 43
3.5.1 Bronchoscopy Procedures ………………………………………………………………………… 43
3.5.2 Market Analysis and Forecast …………………………………………………………………… 44
3.6 ENT ENDOSCOPES ………………………………………………………………………………………… 47
3.6.1 ENT Endoscopic Procedures …………………………………………………………………….. 47
3.6.2 Market Analysis and Forecast …………………………………………………………………… 49
3.7 UROLOGICAL ENDOSCOPES ……………………………………………………………………………. 52
3.7.1 Urological Endoscopic Procedures……………………………………………………………. 52
3.7.2 Market Analysis and Forecast …………………………………………………………………… 53
3.8 COMPETITIVE ANALYSIS ……………………………………………………………………………….. 57
3.8.1 Leading Competitors: Chinese Market for Endoscopes ………………………………… 57
3.8.2 Leading Competitors: Rigid Endoscopes…………………………………………………….. 59
3.8.3 Leading Competitors: Flexible Endoscopes ………………………………………………… 62
3.8.4 Pentax ……………………………………………………………………………………………………. 64
3.8.4.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………..64
3.8.4.2 Products Sold and Estimated Average Selling Prices of Main Products ……..64
3.8.4.3 Sales Activity and Distributors (Supply Chain)………………………………………..65
3.8.5 Olympus …………………………………………………………………………………………………. 66
3.8.5.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years………..66
3.8.5.2 Products Sold and Estimated Average Selling Prices of Main Products ……..66
3.8.5.3 Sales Activity and Distributors (Supply Chain)………………………………………..67
3.8.6 Fujinon…………………………………………………………………………………………………… 68
3.8.6.1 Market Share, Annual Turnover and Growth Rate in Last 3 Years……………..68
Table of Contents
iii
3.8.6.2 Products Sold and Estimated Average Selling Prices of Main Products ……..68
3.8.6.3 Sales Activity and Distributors (Supply Chain)………………………………………..69
3.8.7 Others ……………………………………………………………………………………………………. 70
3.8.7.1 Market Share, Annual Turnover and Growth Rate in Last 3 Years……………..70
3.8.7.2 Products Sold and Average Selling Prices of Main Products …………………….71
3.8.7.3 Sales Activity and Distributors (Supply Chain)………………………………………..71
ABBREVIATIONS……………………………………………………………………………………………….. 72

Source: Endoscopic Devices Market
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