New book by nationally known author explores the financial difficulties associated with elderly care, and how to prepare for them.

New York, NY -- (SBWire) -- 03/14/2011 -- Baby Boomers are reaching the age when they need to consider long term care, and many do not have financial plans in place to cover its cost. This can become a burden on the entire family because most people are not aware of the financial options available to them. However, if one is prepared, long term care will not cause family financial crisis. Naked in the Nursing Home, the newest book by Harold Lustig, due out in April, can make elderly care planning simple to understand, and implement.

Naked in the Nursing Home provides readers with plans to help protect their assets, find the most appropriate insurance for their needs, learn about wartime veteran long term care benefits, protect valuable government benefits for nursing home care, and ensure safety of the elderly. Harold Lustig also provides clear action steps for readers, from how to find a good elderly law attorney to how to choose the proper nursing home. Readers will also have a clearer picture of when to cover health care costs with Medicare and Medicaid, and ways that they can start preparing now for future financial burdens.

Please contact pr@bloomingtwig.com for more information.

About the Author- Harold Lustig
Harold Lustig is President of the California Estate and Elder Planning Center and the Managing Member of Lustig Financial Services, LLC. He has been a financial insurance and long term care planning advisor specialist for more than 32 years and has been specializing in the needs of seniors and their families for the last 12 years. Harold is a Chartered Life Underwriter (CLU) and a Chartered Financial Consultant (ChFC) and is registered in the State of California as an Investment Advisor.

Harold has been quoted in the Boston Globe, Mercury News, the old San Francisco Examiner and his articles have appeared in the Investment Advisor, the Accountant, and the Society of Certified Senior Advisors. Harold is also a syndicated columnist on Patch.com and author of 4 Steps to Financial Security for Lesbian and Gay Couples. Harold is also a member of the National Speakers Association. He has spoken nationally for the Financial Planning Association Advanced Estate Planning Retreats in Houston and Tampa as well at several FPA Regional Conferences in San Francisco.