‘Corporate Culture – creating a remarkable customer experience’ is the latest Blue Paper from 4imprint, the promotional products distributor. Available to download free online, the Blue Paper talks about the changes that have taken place in the way organisations manage their brand in a world of tweets, status updates and online reviews.

Manchester, England -- (SBWire) -- 03/23/2011 -- With real life examples from The Co-Op, Google and Zappos the online shoe and clothing shop this Blue Paper demonstrates the value of a strong corporate culture in creating an outstanding experience every time a customer or potential customer interacts with your business.

How’s this for confidence for an example? Zappos established in 1999 and recently sold to Amazon for a reported $1.2 billion, have 10 clearly defined corporate values that are shared by every member of the team and include ‘Create fun and a little weirdness’ and ‘Be passionate and determined’. As part of their extensive interview process the HR department conducts a separate set of interviews purely to determine a culture fit and the firm offers new recruits $2,000 to quit on their first day! With less than 2% uptake the firm can be confident that only people who are committed to meaningful work in the team stay on.

“Corporate culture is more than just boardroom buzz,” says Cheryl Jackson-Leafield Marketing Manager of 4imprint UK. “Whilst it can be difficult to define, it encompasses every single element of your operation and it’s usually quickly evident to your customers if you are not operating a customer focussed organisation”.

About Blue Papers
Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers

About 4imprint
4imprint Direct Ltd is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its promotional product offerings include corporate gifts, personalised gifts, promotional pens, travel mugs, cotton bags, promotional mugs and drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit http://www.4imprint.co.uk