Wells, Somerset -- (SBWire) -- 03/23/2011 -- The B & B Directory have recently launched their official company Blog, which can be found at http://www.thebandbdirectory.blogspot.com.

The Blog has been launched as part of the companies Social Media strategy and is coupled with their Facebook and Twitter accounts which are regularly updated and used by the companies Marketing department.

The benefits of the Blog is that it will enhance the companies position as a market-leader and expert in the field of tourism advertising. It will also differentiate the company from its competitors and give them an opportunity to showcase their offerings on a different platform than has traditionally been used (such as email or telephone). It is also an ideal opportunity to start an online dialogue with customers and prospects as well as suppliers and partners. Relationship marketing is also a key point as the company is looking to build better and more meaningful relationships with its customers and position themselves as an approachable and friendly business.

The Blog will include lots of useful information collated by the website http://www.thebandbdirectory.co.uk as well as other relevant information such as articles, stories from the office, Tips of the Week and Staff Spotlight pieces on a monthly basis.

The B & B Directory, now in its sixth year, receives in excess of 4 million hits per month. It covers the whole of the UK and Ireland and advertises thousands of Bed & Breakfast properties. You can view the site at http://www.thebandbdirectory.co.uk