Rising competitive scenario calls for flexibility and prompt decision making skills

Dubai, UAE -- (SBWire) -- 03/23/2011 -- A recent survey conducted by IIR Middle East of leading businesses in the United Arab Emirates (UAE) revealed that 86 percent of the respon-dents believed that the adoption of the Balanced Scorecard (BSC) methodology would help them tide tough times more strategically to achieve higher revenue returns in the medium to long term.

In addition to adopting the BSC methodology, 52 percent of respondents were of the opinion that companies should adopt more flexible, execution oriented strategies to management. The survey was conducted with 250 business leaders who run medium to large organizations in the UAE covering a wide array of business verticals.

The survey reflects the outlook of businesses in the UAE. According to Dr. Robert Kaplan, renowned management guru and professor at Harvard Business School, “In today's hyper-competitive global landscape, it is not only about product and service innovation, but, also about management innovation, where human assets and internal management structures serve to further nurture business growth. Implementing the Kaplan-Norton strategy execution system, using strategy maps and Balanced Scorecards, enables organizations to make tough but correct decisions in periods of high volatility, economic slowdowns, and uncertainty.”

Dr. Kaplan is set to discuss his Balanced Scorecard (BSC) management methodology with senior level private and public sector CEOs and leaders in Dubai between March 26th and 31st, 2011 at the Hyatt Regency Hotel. The interactive sessions will cover live 'risk assessment' meetings, a ‘Let's Talk Strategy’ discussion and award winning regional public and private sector case studies.

About Balanced Scorecard Forum Dubai
The Balanced Scorecard Forum (BSC) in Dubai will be held from March 26th – 31st, 2011 at the Hyatt Regency Hotel, Dubai, United Arab Emirates (UAE). The six-day event will have Dr. Robert Kaplan and Dr. David Norton present new and significant topics, case studies, and more senior level CEO-focused content. For more details about the forum and the full programme, please visit http://www.iirme.com/bsc.