Durham, NC -- (SBWire) -- 04/01/2011 -- Durham’s award winning web design agency, DesignHammer, is adding a new service to their roster and making a fun iPhone app for Durham’s Carolina Theatre. The 10 year old agency has been expanding services greatly recently and iPhone application development is the newest in offerings for the increasingly mobile world.

The application, available for free at the Apple iTunes stores, includes features that will help the local audience engage better with the theatre and become more aware of the diverse entertainment programs that is offered. The application’s features include:

- Updated information on the evolving schedule at the theatre - information of schedule changes and additions to entertainment
- Social media sharing through the users preferred social network. Other features include
- Access to personalized directions to theatre,
- Seating chart, and
- Easy access to purchase tickets.

Bob Nocek, President and CEO of the Carolina Theatre, believes, "This app will connect with fans on a deeper level and we hope make them more frequent customers. In a time when it's harder to reach people through traditional media this tool provides a direct link with our audience."

DesignHammer and the Carolina Theatre of Durham Inc have worked closely together since the creation of the theatre’s new site began in early 2009. The mobile application maintains the branding and functionality of the new website while making the theatre even more accessible and engaging to the mobile audience.

"The app is truly the best way to stay up-to-date with what's happening at the Carolina Theatre. It also makes it easy to share your plans with your friends." DesignHammer Developer, Jay Roberts, shares Nocek’s excitement about the new app.

Application development is the newest service offered by DesignHammer. The agency offers services in Web Design, SEO, Email Marketing, Hosting, and Maintenance along with Website, Drupal and iPhone app development.

About DesignHammer Media Group LLC
Founded in 2001, DesignHammer Media Group LLC is an award-winning Durham, North Carolina based web design and development company featuring advanced planning, repeatable processes, refined aesthetics, solid technology, and personalized service; DesignHammer empowers clients by building smarter websites.

Contact: Stephen Pashby, (p) 919.544.0086 x151

About Carolina Theatre
The Carolina Theatre of Durham, Inc. is a 501(c)(3) non-profit organization which manages the city-owned Carolina Theatre at 309 W. Morgan Street, Durham, NC 27701. Carolina Theatre of Durham, Inc. is dedicated to presenting vibrant, thought-provoking film and live performances that contribute to the cultural and economic vitality of downtown Durham and the Triangle Region.

Live performances at the Carolina Theatre are supported in part by the North Carolina Arts Council, an agency funded by the state of North Carolina, the National Endowment for the Arts, and the A.J. Fletcher Performing Arts Fund of the Triangle Community Foundation.

Contact: Aaron Bare, (p) 919.560.3040 x224