Mumbai, Maharashtra -- (SBWire) -- 04/04/2011 -- Marketers have always had it tough. Not only do they have to face the changing moods of the buyers, the mode of communication changes rapidly making it a fine balancing act to get the ‘marketing-mix’ right. Throw in a large dose of online marketing and you have the perfect dish for uncertainty.

Online marketing is part of all large brands today and the sheer number of tools makes it a difficult mix to create. PPC and Affiliate marketing are some of the tools in online marketing if harnessed well can give spectacular results. Of course, the downside is there as well where you spend big bucks and come up with a negative ROI.

A recent survey by IMRB state that 51% of Indian internet users click on sponsored links in search engines*. Similarly 28% of India’s web surfers click on sponsored links on other websites.* In fact, most Indian web users (38%) say sponsored links on search engines is their favorite form of internet advertising*. Considering India has more than 50 million active internet users* and the Indian online ad market is expected to touch nearly Rs. 1,000 crore in 2011*, this is not something marketers can afford to take lightly.

With numbers and facts such as these, it is imperative that online marketers take a close look at PPC and make an effort to learn from the experts. Click Asia MasterClasses, an initiative from the Click Asia Summit team aims at creating the platform for high-quality byte sized learning in the space of PPC and Affiliate marketing. Click Asia MasterClasses has a simple three point agenda for its attendees:

1) Learn about the latest trends in online marketing

2) Network with the community and learn from them as well!

3) Be part of the digital marketing elite and access good business opportunities.

The PPC & Affiliate Marketing Click Asia MasterClasses is set to be held on the 25th of April 2011 at New Delhi at the Taj Mahal hotel and brings together some significant voices of the industry under one roof. Attendees at Click Asia MasterClasses can look forward to hearing from the following speakers:

• Eric J. Gerritsen, Vice President of Neverblue, Canada

• Kapil Juneja, CEO of Walla Media, USA

• Sunil Abraham, CEO of Leadcola & Clove Network, Canada

• Chris Clark, Chief Marketing Officer of Walla Media, USA

• Google PPC expert team for PPC training

An action-packed agenda at CAM includes a keynote, panel discussion and 2 mini-workshops with networking opportunities with the speakers and co-attendees. Some of the topics include:

• Digital Marketing Frontiers

• Learnings from the West

• Affiliate Marketing Opportunities with Search and Social Media in India

• A to Z of Affiliate Marketing for Merchants

• PPC Marketing

With media bigwigs like Indiatimes.com, afaqs.com and the DMA supporting Click Asia MasterClasses, it will not be long before Indian brands and their online presence become international level case studies!

Media desk:
media@clickasiasummit.com
+91.9836300488