Orlando, FL -- (SBWire) --05/18/2011 --Leading toy manufacturer, Alpha Toys, LLC, has unveiled an entirely new line of educational plush characters (The Alphabeasts) created to teach children their ABC’s and how to spell while having fun simultaneously.

Initial product launch consists of 26 unique 15” double-sided learning companion ‘beasts’ with an upper case alphabet letter residing on one side of the doll, and a lower case character in contrasting color residing on the opposite side. Each Alphabeast has a distinctive design characteristic and physical attribute that makes them different from one another. When these plush characters are used together, children learn to spell an infinite combination of words.

“Creating a one-of-a-kind children’s toy line such as Alphabeasts that promotes learning through fun has been a passion of ours for some time now,” said Alphabeasts Co-Creator Andy Ferguson. “It’s exciting to not only see our idea come to life, but to see them on display in homes, children toting around their favorite characters, and people just having fun with them in general.”

“We’ve created a better way to teach children how to spell,” added Co-Creator Chad Whitman. “Instead of relying on basic flash cards or image recognition tools, children can now use Alphabeasts as “manipulatives” to properly learn both spelling and phonics through interactive play, which in turn creates a stronger foundation ongoing.”

The 15” plush characters retail for $20.00 each and come with a detachable biographical collector’s card. The Alphabeasts Baby Book Box Set, showcasing the ‘beasts’ in multiple creative illustrations, retails for $16.00. Core age range for this line is 3-8 years of age; however Whitman notes that numerous orders have flooded in for additional ranges as well.

“Beyond the core, we’ve seen brisk sales for parents and grandparents that are purchasing the corresponding Alphabeasts characters to spell their children/grandchildren’s names. We’ve also had some people use the beasts as decorative items in their rooms or offices as well. We’re also planning to work with preschools and tutoring facilities to incorporate our product into their daily learning activities as well donate sets for philanthropic purposes. These dolls have been a tremendous hit on many levels,” Whitman added.

In addition to the new line, Alpha Toys has also integrated educational alphabet and spelling/word games for children into their Alphabeasts website to further enhance the child’s learning experience.

For more information on the Alphabeasts, visit http://www.thealphabeasts.com/ or contact Mark Jerkins at Higher Advertising, Inc., email: Mark@higheradvertising.com.