Becomes Asia’s first DTH Company to break the 1-crore barrier “Reiterates its leadership position with over32 % market share “

Noida, Uttar Pradesh -- (SBWire) -- 06/12/2011 --Dishtv, the pioneers and market leaders in the Indian DTH market, today became Asia’s first DTH Company to acquire 10 million subscribers. The foremost DTH company achieved one more significant milestone in the industry by becoming the preferred choice of more than 10 million subscribers across the country. Dishtv attained this leadership position with an unparalleled over 1 million subscriber additions in less than three months, having reached the momentous 9 million subscribers mark in November last year. Achieving innumerable firsts for the industry, Dishtv has been the revolutionary market leader since its launch and has consistently maintained its leadership position in the fiercely competitive Indian DTH industry from 2003. The company achieved nearly 75% growth in subscriber additions this year and is expected to close FY11 with over 3.5 million additions to its family.

Speaking on the occasion, Mr. Jawahar Goel, Managing Director, Dishtv India Limited, said, “Dishtv has been setting benchmarks in the industry since we started out in 2003. Our growth is testament to the awakening of new India looking for superior digital content, an unparalleled viewing experience and world class service. Achieving landmark figures of 10 million restate our subscriber trust in our brand and this has only encouraged us further to work on innovations and serve our customers with something unique always. On behalf of the brand, I would like to thank all its stakeholders for their support, encouragement and guidance through the years.” Mr. R.C Venkateish, CEO, Dish TV India Limited said, “Dishtv has grown multi fold as a brand over the last few years. We had reached the 5 million subscribers mark in the beginning of 2009 and within two years we have doubled our base in the country. We are proud to achieve our target for the current fiscal of reaching 10 million subscribers and I would like to thank all our subscribers for putting their trust with Dishtv. Being the first DTH company in Asia to break the 10 million barrier, we now look forward to exit the current fiscal with a stronger subscriber addition and achieve our guided acquisition target while aiming profitability in the months to come."

About Dishtv India
Dish TV is India’s largest direct-to-home (DTH) company and part of the country’s biggest media conglomerate – the ‘Zee’ Group. Dish TV has on its platform more than 315 channels & services including 22 audio channels and 35 HD services with more than 10 million subscribers. Dish TV uses the NSS-6 satellite platform which is unique in the Indian subcontinent owing to its automated power control and contoured beam which makes it suitable for use in ITU K and N rain zones ideally suited for India’s tropical climate. The company recently acquired transponders on the Asiasat 5 platform thus increasing its bandwidth capacity by 216 MHz to reach a total of 648 MHZ, by far the largest held by any DTH player in the country. The company has a vast distribution network of about 1400 distributors & 55,000 dealers that span across 6600 towns in the country. Dish TV has a 24* 7 call centre with over 1600 seats in 11 different languages to take care of subscriber requirements at any point of time. For more information on the company, please visit http://www.Dishtv.in