The convenience store (c-store) category is facing headwinds affected by lower margins due to an increasingly competitive retail landscape and declines in motor fuel prices over the past few years.

Albany, NY -- (SBWire) -- 04/25/2018 --A new research study, titled "Hispanics And Convenience Stores-US- APRIL 2018" has been added to the research repository of Market Research Hub (MRH). The research report offers comprehensive analysis on the key trends shaping the US convenience store landscape, and the importance of Hispanics as a consumer demographics for these stores.

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According to the report, the changes in the retail landscape have affected the convenience stores immensely, and currently they are in a transformational phase. Many convenience stores owners are mulling several changes to compete in a hyper-competitive market. The growing popularity of home delivery through online and app ordering has further led to changes in this landscape. Many convenience stores in the US are adapting to the situation by offering free home delivery, however, as they are bereft of the technology used by big online stores, challenges prevail.

Although there are significant challenges for the convenience stores industry, their popularity among Hispanics continues to be a key driver. The report closely examines the key factors that influence the buying behavior of Hispanics in convenience stores. According to the study, there are considerable opportunities in this landscape, and owners need to innovate to stay relevant. Offering products that are have traditionally not been available at convenience stores can attract a higher number of Hispanics.

According to the report, the choice of convenience stores among Hispanics is influenced a great deal by the fluctuations in gas prices. Low gas prices have traditionally led to frequent visits to convenience stores. The convenience store landscape is also affected by the developments in the labor market, and a healthy labor market has traditionally led to an increase in commute by Hispanics. The overall market continues to be highly competitive, and as Hispanics are bilingual and value-oriented, convenience store owners need to offer value for money to patrons.

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In a bid to offer better understanding on the Hispanics choice of convenience stores, the report has segmented the Hispanic c-stores shoppers into four categories. These include selective Hispanic shoppers, Hispanic convenience searchers, Mixed Hispanic shoppers, and occasional Hispanic shoppers. The detailed level of segmentation helps readers in understanding the nuanced and subtle factors that play an important role in this marketplace.

The research study also includes a detailed market perspective analysis and highlights the key factors that influence this landscape. According to the report, Hispanics make multiple shopping trips in a week, and this is an opportunity area that can be explored by c-store owners. As a significant percentage of Hispanics are young, c-store owners can offer novel and innovate products that resonate with their choice of flavors. Overall, the research report offers in-depth analysis on the future trends in convenience stores, and the important role of Hispanics in this.

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