Dallas, TX -- (SBWire) -- 06/16/2011 --Automotive Apps promise to unshackle in-car infotainment systems by allowing consumers to download new features and services during the lifetime of the car. However, to enable this evolution vehicle manufacturers and suppliers are faced with a dizzying array of technologies and an uncertainty of which solutions will become mainstream.

SBD’s latest report provides a hype-free assessment of the different technical solutions that are available to enable drivers to safely access apps in the car, either through embedded platforms or integrated smartphones. Additionally, the report analyses the impact that these different technical solutions will have on product and business strategies.

This report will help you:
Balance end user needs for applications with real business benefits
Decide between Operating System or Middleware to deliver applications successfully
Understand the opportunities and limitations of screen duplication solutions like Nokia’s Terminal Mode
Learn the different components required to create an embedded app ecosystem


Table of Contents:
1. Executive summary
1.1 Introduction
1.2 60-second summary of conclusions
1.3 Summary of key points

2. The need for automotive apps
2.1 Background: Apps in the smartphone market
2.2 Is there a need for automotive apps?
2.3 Options for offering automotive apps

3. In-car embedded app platform
3.1 The shift towards open architectures and services
3.2 Developing a robust open platform
3.2.1 Understanding the software stack
3.2.2 Operating system (OS)
3.2.3 Middleware
3.2.4 Native and foreign applications
3.2.5 Creating a Software Development Kit (SDK)
3.3 Establishing a reliable Service Delivery Network
3.3.1 Online portals
3.3.2 Server infrastructure
3.4 Moving towards true cloud computing
3.5 Industry developments

4. Smartphone integration solutions
4.1 Options for smartphone integration
4.2 Ford AppLink
4.2.1 Technical solution
4.2.2 Benefit to Ford
4.2.3 Impact on app developers
4.2.4 User perspective
4.2.5 Summary table – AppLink
4.3 Terminal Mode
4.3.1 Technical solution
4.3.2 Impact on vehicle manufacturers and Tier 1 suppliers
4.3.3 Effect on app developers
4.3.4 User perspective
4.3.5 Summary table
4.4 Airbiquity
4.4.1 Technical solution
4.4.2 Effect on vehicle manufacturers
4.4.3 Impact on app developers
4.4.4 Summary table
4.5 Other smartphone integration solutions
4.5.1 Apple
4.5.2 Pioneer – Pandora Link
4.5.3 MINI, Peiker and Delphi
4.5.4 Summary table
4.6 Future outlook and comparison table

Buy Now: Automotive apps Embedded platforms Market
http://www.reportsnreports.com/reports/34175-an-introduction-to-automotive-apps-~-embedded-platforms-and-smart.html

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