New Delhi, India -- (SBWire) -- 06/27/2011 --Blog writing services have been introduced by The Copy House, one of India’s leading providers of content writing services. These services are designed to help brand owners, individuals and SEO companies with brand promotion. As part of this service, The Copy House will write blogs posts that will engage users, encourage a loyal following of readers and enhance user engagement with the brand. The company has a team of blog writers who will be appointed as per their specializations and will regularly write blog posts for clients.

Commenting on this service Ms. Shweta Bagla, Founder, The Copy House says, “Blog writing is an effective tool in social media initiatives. It plays an important role in building user loyalty and shaping perceptions. In addition, they also help with the SEO process and in improving rankings on search engines like Google and Bing. The key is cleverly written content. It requires blog writers who are willing to understand the depths of the product and brand, who can write SEO content skillfully and anticipate what readers want to see. It works well for companies because most don’t have the time, resources or expertise to maintain a blog for themselves.”

Currently the company is involved in the second phase of a blog it has developed for India’s largest manufacturer of UPVC doors and windows. The blog is focused on providing interior design tips and is intended at building a closer relationship with prospects and customers. They, the company hopes, will see it as an expert, friend and advisor on all things related to interior design. The response to the blog has been good. However, finding Indian customers who see value in blog writing, Bagla feels, will be a challenge.

Adds Bagla, “India is only beginning to wake up to the power of blog writing services and social media. Moreover, finding blog writers who can write well in the current Indian scenario can be daunting for most companies. Therefore, they brush aside the entire medium in sheer frustration or even undermine its potential. Educating brands and individuals will be key for the success of monetized blog writing services in India.”

For more information on blog writing services from The Copy House, visit http://www.the-copyhouse.com/service/blog-writing.html