Marketing investments mainly result in visits on the company website. However there it is left to the coincidence or well willingness of the visitor to take action for lead generation.

Haslemere, Surrey -- (SBWire) -- 06/24/2011 --In order to improve significantly your marketing spending, LEADSExplorer will increase your lead generation significantly at its’ most crucial point.

Although companies spend large amounts of their revenue on marketing the return is minimal as they miss exploiting their main trap: their website.
On all marketing documents like: leaflets, product sheets, white papers, press releases, advertisements, editorials the website is mentioned.
All the efforts for SEO and Internet findability will send potential customers to the same website.
Content marketing has the goal to drive more interested parties to the website.

This omnipresence of the domain name will guide or lead most potential customers to the website where all hope is on the call-to-action buttons or on the direct contact possibility present on the website for the visitor to take action.
Hence most of the return on marketing investment relies upon the willingness of the potential customer to take action. The fact is that only 2 to 3 percent of all visitors on a B2B website will:
- Contact directly by email or telephone
- Complete a contact form
- Complete a form for white paper download
Moreover most contact details are hard to use as often a free webmail address is being used.

The expensive marketing efforts are used to funnel interested visitors to the website, where only a small minority will convert into effective suspects or leads as all depends on the action of the visitor.
In leaving business success to well-willingness of the suspect or potential customer is not logical or appropriate, especially after spending large amounts of money.

In order to circumvent this gap in the marketing process and increase online conversion, the web service LEADSExplorer was developed for:
- Revealing the companies visiting the website
- Indicating the location and language
- Identifying their interest in products or services
- Showing the level of interest by company
- Allowing to monitor the increase or decrease of interest over time in relation to the nurturing
- Finding contacts within the interested companies
- Re-targeting by email with a suiting message based upon their interest.

Using this web service your business success is not left to the coincidence of the visitor, but to the continuing marketing efforts after the website visit.

For more information: have a look into the website LEADSExplorer.com

About Engago Technologies Ltd.
Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.

Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.