Mumbai, Maharashtra -- (SBWire) -- 06/29/2011 --Axis Bank, India’s third largest private sector Bank, in a bid to provide convenient solutions to its Home Loan & Car Loan seeking customers has launched an on-line application interface on its website http://www.axisbank.com. The interface is powered by BankBazaar.com. Upon successful submission of on-line application form, the customer service representative of Axis Bank will reach out to the customer within 2 working days, for further processing.

Speaking on the occasion Mr. Jairam Sridharan, Head – Consumer Lending, Axis Bank, said, “Our alliance with BankBazaar is in line with our vision of being the preferred financial solutions provider excelling in customer delivery through smart use of technology. We are confident that a web based customer acquisition model is going to play a large role in the days to come. We are launching this interface on our website with the intent of reducing the turn-around-time for customers apart from offering attractive commercial terms”.

Mr. Adhil Shetty, CEO, BankBazaar.com, said, “The BankBazaar.com model adds significantly higher value to loan consumers as it offers an end-to-end solution, where the consumer gets to do everything online within minutes, right from getting customized rate quotes, gaining instant access to all the innovative loan products in Axis Bank's stable and applying online directly to the Bank. The entire loan application process happens completely online.”

The association with BankBazaar.com is in line with Axis Bank's business philosophy, which is based on four core values - Operational Excellence, Customer Focus, Product Leadership and People. Through this partnership Axis Bank is aiming to bring its innovative loan products several steps closer to its consumers.

About Axis Bank
Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

With its 1390 branches (including extension counters) and 6,270 ATMs across the country, as on 31st March 2011, the network of Axis Bank spreads across 921 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in Singapore, Hong Kong, Shanghai, Dubai and Abu Dhabi.

The Bank’s website http://www.axisbank.com offers comprehensive details about its products and services.

About BankBazaar.com
BankBazaar.com is an online portal that uses highly proficient back end technology to enable the process of applying and procuring loans, a totally online process without having to actually go to various banks to compare loan offers and interest rates! Please take a few minutes to experience the capabilities of our website at your leisure (www.bankbazaar.com).

Walden International (WI), a leading global venture capital firm recently enabled a successful closing of a $6 million Series A round for BankBazaar.com. Walden International was the sole investor for this round.

The talent pool of BankBazaar.com have the experience of working with some of the world’s best firms like Amazon.com, Microsoft, Kraft, Deloitte Consulting, Capital One ,Trilogy, Oracle etc. before starting out on this exciting, one of a kind initiative, which fills a niche and very essential need.