Houston, TX -- (SBWIRE) -- 11/22/2018 --  Only one in ten marketing professionals in North America fully understand programmatic advertising. The demand for technical talent is constantly increasing to meet the rapid growth of the industry. People are constantly carrying their phones all day long and put them next to bed all night. Cell phones are estimated to create significant opportunities to increase programmatic spending.  According to market estimates, with the changing needs of brands and agents and the shift in internal programmatic advertising technology, skills shortages will occur for a long time. For example, programmatic TV, in view of this exciting technological innovation, will in turn require more professionals and training in the near future. The demand for programmatic advertising skills is increasing, but technology is evolving, so the main challenge in North America is to identify existing talents who are skilled at providing programmatic advertising solutions. Only through better education about the internal operation of programmatic advertising can talents in the regional advertising industry be enhanced.

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Global Programmatic advertising market competition by top manufacturers/players, with Programmatic advertising sales volume, Price (USD/Unit), revenue (Million USD) and market share for each manufacturer/player;

The top players including

ONE by AOL, Bright-Roll, Spot-Xchange, Tremor Video, Adconion Media Group, App-Nexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, Live-Rail, Microsoft, Platform One, Rocket Fuel  ,Rubicon Project

 People are constantly carrying their phones all day long and put them next to bed all night. Cell phones are estimated to create significant opportunities to increase programmatic spending. As the mobile market grows, mobile advertising becomes more widely used and the demand for more sophisticated technology is growing. Mobile is getting closer and closer to replacing the desktop, as if it were confidently going to the cell phone programmatically on the 'first screen'. The emergence of new methods and tools to monitor and measure relevant data on mobile devices has brightened prospects for programmable mobile video. For example, Facebook is now playing an important role in the emergence of mobile programming.

Market segment by Type, the product can be split into 
Programmatic RTB 
Programmatic Direct

 Market segment by Application, split into 

Marketing and Advertising 
Health, Wellness and Fitness 
Construction 
Others

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Programmatic Advertising market is segmented into seven regions - North America Programmatic Advertising market, Latin America Programmatic Advertising market, Eastern Europe Programmatic Advertising  market, Western Europe Programmatic Advertising  market, APEJ Programmatic Advertising  market, Japan Programmatic Advertising  market and the Middle East & Africa Programmatic Advertising  market. Among the regions mentioned above, Asia Pacific excluding Japan is leading the global market of Programmatic Advertising. Speedy growth of industrialization and construction in emerging countries such as China, India along with Philippines, Thailand, Malaysia and Indonesia is a reason for Asia Pacific (excluding Japan) leading the market globally.  U.S government initiated Weatherization Assistance Program especially for the low-income household; this promotes thermally Programmatic Advertising; making North America growing region in Programmatic Advertising  market, followed by Eastern and Western Europe.  

Programmatic Advertising Market Segmentation by Type
Desktop Banners
Desktop Videos
Mobile Banners
Mobile Videos

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The Global Programmatic advertising Market Research Report Forecast 2018-2025 is a valuable source of insightful data for business strategists. It provides the Programmatic advertising industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Programmatic advertising market study provides comprehensive data which enhances the understanding, scope and application of this report.

Table of Contents:
Global Programmatic Advertising  Market Research Report 2018-2025
Chapter 1: Programmatic Advertising  Market Overview 
Chapter 2: Global Economic Impact on Industry 
Chapter 3: Programmatic Advertising  Market Competition by Manufacturers 
Chapter 4: Global Production, Revenue (Value) by Region 
Chapter 5: Global Supply (Production), Consumption, Export, Import by Regions 
Chapter 6: Global Production, Revenue (Value), Price Trend by Type 
Chapter 7: Global Market Analysis by Application 
Chapter 8: Manufacturing Cost Analysis 
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers 
Chapter 10: Marketing Strategy Analysis, Distributors/Traders 
Chapter 11: Programmatic Advertising  Market Effect Factors Analysis 
Chapter 12: Global Programmatic Advertising  Market Forecast

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