New York, NY -- (SBWIRE) -- 11/27/2018 -- Programmatic just means "automation." Programmatic can't be confused with real-time bidding because RTB is just one of the possible ways to buy. In fact, purchases may also be made directly through the program - in which case the inventory is guaranteed or retained under the fixed terms between the publisher and the advertiser. In short, procedural media purchases refer to any advertising purchases involving machine and software processing.

Programmatic always means using multi-source data involving real-time systems, formulas and algorithms to automatically provide consumers with data-driven, personalized and relevant experiences as consumers interact with brands across multiple touch points. These experiences include paying, owning and getting the channel's target products, messages and content.

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Global Programmatic advertising market competition by top manufacturers/players, with Programmatic advertising sales volume, Price (USD/Unit), revenue (Million USD) and market share for each manufacturer/player;

The top players including

ONE by AOL, Bright-Roll, Spot-Xchange, Tremor Video, Adconion Media Group, App-Nexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, Live-Rail, Microsoft, Platform One, Rocket Fuel  ,Rubicon Project

 
This global Programmatic Advertising market statistical report provides a wide-ranging research on the key players and in-depth insights which includes the competitiveness of the trending players. Mergers, acquisitions, partnerships, collaborations and contracts are the most significant business tactics that are adopted by the foremost players and are also recognized and scrutinized in the report. The research report recognizes their manufacturing base, product type, competitors, applications, pricing, gross margin and specifications. SWOT analysis is one of the major parameters based on which these companies are outlined.

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Market segment by Type, the product can be split into 
Programmatic RTB 
Programmatic Direct

 Market segment by Application, split into 
Marketing and Advertising 
Health, Wellness and Fitness 
Construction 
Others

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 Programmatic Advertising Market Segmentation by Type
Desktop Banners
Desktop Videos
Mobile Banners
Mobile Videos

The Global Programmatic advertising Market Research Report Forecast 2018-2025 is a valuable source of insightful data for business strategists. It provides the Programmatic advertising industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Programmatic advertising market study provides comprehensive data which enhances the understanding, scope and application of this report.

Table of Contents:
Global Programmatic Advertising  Market Research Report 2018-2025
Chapter 1: Programmatic Advertising  Market Overview 
Chapter 2: Global Economic Impact on Industry 
Chapter 3: Programmatic Advertising  Market Competition by Manufacturers 
Chapter 4: Global Production, Revenue (Value) by Region 
Chapter 5: Global Supply (Production), Consumption, Export, Import by Regions 
Chapter 6: Global Production, Revenue (Value), Price Trend by Type 
Chapter 7: Global Market Analysis by Application 
Chapter 8: Manufacturing Cost Analysis 
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers 
Chapter 10: Marketing Strategy Analysis, Distributors/Traders 
Chapter 11: Programmatic Advertising  Market Effect Factors Analysis 
Chapter 12: Global Programmatic Advertising  Market Forecast

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