New York, NY -- (SBWIRE) -- 04/24/2014 -- Thousands of tourists travel to the infamous Dead Sea every year for the opportunity to bathe in its ‘therapeutic' mud and mineral-rich waters. Dead Sea mud facial mask treatments are also becoming popular at day-spas and resorts around the world. So what is all the buzz about?

In fact, the buzz has been around for some time. The rich mineral mud and salts from the shores of the Dead Sea have been celebrated for their remarkable effects on the skin and body since ancient times. Queen Cleopatra was reportedly one of the first to become enamored with the Dead Sea's amazing health benefits and used its distinctive minerals for her legendary beauty and facial mask treatments. Back then, these benefits were probably regarded as mystical. But modern researchers have helped unlock the secrets of how the Dead Sea might aid in rejuvenating the skin.

The Dead Sea, situated between Israel and Jordan, is the lowest place on earth - at about 1,400 feet below sea level. The Dead Sea contains the highest concentration of minerals when compared to any other sea or ocean water in the world. Among its diverse minerals are Calcium, Bromide, Magnesium and Potassium.

These are the same minerals that occur in our skin naturally. But as we age, a gradual lessening of these minerals is a contributing factor in the deterioration of the skin's appearance. It makes sense that replenishing the skin's natural elements can help to rejuvenate and maintain a healthy appearance, and perhaps bring us closer to the long sought-after characteristics of ‘younger skin'.

So if the benefits of Dead Sea cosmetics are as effective as their reputation, why haven't these facial masks been more widely used or promoted?

"It may simply be timing and demand," says Sonia Ramirez, who is the Chief Aesthetician at Pure & Essential Minerals, a US-based company that manufactures and distributes a line of Dead Sea Facial Mask products.

"Use of Dead Sea mud and facial masks in the professional spa industry has been increasing for several years, and consumers are increasingly seeking more natural-based treatments to improve the health and appearance of their skin," says Ramirez.

A typical Dead Sea mud facial mask at a spa may cost as much as eighty to one hundred dollars or more. But as the popularity increases, the over-the-counter prices of these ‘home spa' facial mud mask treatments are decreasing, making what was an exclusive beauty product more accessible to everyday men and women.

Pure & Essential Minerals' Dead Sea Mud Mask facial treatment, for example, retails for less than thirty dollars. Each jar contains more than 30 home facial mask treatments.

"We believe that Dead Sea mud and mineral facial masks are the next 'big thing' in beauty, and as this product becomes more affordable, we predict that you will see this category of cosmetics being widely used by mainstream consumers, especially when you consider the amazing results being reported to us by our customers," says Sonia Ramirez.

The Dead Sea Mud Mask is now available exclusively at Amazon.com

About Pure & Essential Minerals
At Pure & Essential Minerals, we believe the most powerful and effective ingredients for the care of your skin come directly from nature. Pure & Essential Minerals Dead Sea mineral products are manufactured using only natural and organic ingredients direct from the source. All of our skin care products are created to help restore the natural vitality and radiance of your skin.