Tampa, FL -- (SBWIRE) -- 01/27/2014 -- According to Awareness, Inc., 96 percent of marketers measure fans and followers while only 51 percent track sentiment when it comes to social media. Furthermore, 53 percent of social media marketers fail to measure their success in this arena in any way, yet 83 percent state social media continues to be of great importance for their business. "Any company failing to manage their online reputation could quickly discover this failure leads to catastrophic results for their business which is why the reputation management services of Rank Mountain (rankmountain.com) are critical," Darren Demers, media spokesman for Rank Mountain (http://www.rankmountain.com), declares.

Consumers turn to the Internet for purchasing advice,with almost half stating they search online for professional services information. Of those who do search online, approximately 80 percent state they changed their opinion based on what they found online. Companies often neglect to take this into account however, as seen by the information gathered through Awareness, Inc. "Companies find it is easier to gain a reputation than to change one which is why reputation management has become of such great importance over the past few years. Companies must aggressively build ratings and positive reviews, while making use of social networks to engage core customers and press releases to generate positive publicity. Overlooking even one step can quickly have a company lagging behind competitors," Demers continues.

Local businesses tend to be most vulnerable when it comes to bad reviews, and many companies turn to Rank Mountain for assistance in ensuring their reputation remains intact. In addition to reputation marketing, Rank Mountain assists clients with local maps marketing as this helps to drive traffic not only to the company website, but also to the physical location. "From local business listing research and creation to promotion and event social updates, Rank Mountain can be of help and we sit down with each client to get to know what makes their business unique as this is what we focus on when developing a local maps marketing strategy. We do much more than this, however, and clients need to realize this also," Demers explains.

In addition to local maps and reputation marketing, Rank Mountain works with customers to ensure their site is properly optimized for the search engines, the content continues to be fresh and relevant and social networks aren't being overlooked. Video marketing may also be incorporated into the overall marketing strategy, depending on the nature of the business. "A company's reputation depends in large part on what others are saying about the company, yet it encompasses a great deal more than this. Marketing materials must be consistent across the board, must reflect the proper image for the company and must share the core values of the business. Content must do this also and the same is true of website videos, social media posts and more. Rank Mountain works to ensure this consistency is seen and that a company's reputation is protected at all times," Demers professes.

About Rank Mountain
Rank Mountain, the expert guide to top search engine rankings, values being at the top and retains experts at the top of their field, professionals who have fine-tuned their SEO, web design, online reputation management, local buzz and PPC skills. Rank Mountain works to push the online presence of a business to the top of the search engines to increase brand awareness while driving traffic to the client's website and then maintain this position, using proven marketing techniques.