London, England -- (SBWIRE) -- 07/26/2011 -- The Crowne Plaza – Downtown, San Jose will play host to hundreds of senior level executives from games publishers, developers, cloud storage, platform and middleware providers to discuss the challenges of taking console based gaming titles into the cloud.

Over 100 senior level executives from leading publishers including Nintendo, Electronic Arts, Ubisoft, Sega, Namco Bandai, Sony, Atari and many more have already confirmed their attendance to the conference which takes place in San Jose on September 7 – 8. They’ll be discussing the major challenges involved with taking their leading gaming titles from the ‘off the shelf’ console based distribution model to the growing cloud based – thin client model.

With online gaming revenues set to overtake the revenues from selling gaming hardware in just four years (Gartner) the gaming gold rush to go online has firmly begun. “Gaming publishers face 3 major challenges when faced with the option of going live” says Alex Manessi, program director for the upcoming Cloud Gaming USA Conference. He continues “latency, scalability and monetization are all areas publishers are having the most challenges around and cloud storage, infrastructure and monetization firms are perfectly positioned to help them.”

Leading providers including Gaikai, Swrve, Cleverbridge, Interxion, Vindicia, Aardvark Swift and more have already taken up their positions to help publishers overcome their issues and challenges at the conference. “The level of interest we have seen in the space is remarkable” states Ravi Virpal, business development director for the conference and continues “space at the conference has already become scarce and we are looking at ways to extend our exhibition and sponsorship options to house this unprecedented interest”.

The conference looks firmly set to sell out reflecting the rapid growth of this nascent yet highly powerful emerging industry. Could it be time to put your consoles away? Get down to San Jose to find out!