Stamford, Lincolnshire -- (SBWIRE) --08/23/2011 -- The Safety Stair Gates Shop announce the launch of their new website, whose function amongst many is to act as a guide to improve safety around the home. The website houses a variety of expected features such as an online ordering system, but boasts a variety of child and home safety guides designed to help with bath time safety, a buyer’s guide and a review of safety products available for the home. The company has taken a novel approach to layout and simplified the viewing and shopping experience for its clients. The products are all presented with a range of different images and descriptions and grouped into well ordered categories so visitors can easily find what they are looking for.

Passing comment, Mathew Thompson (Commercial Director for the Safety Stair Gates Shop) said. "Responding to customer feedback, we were aware of some of the pitfalls of existing online retailers, consumers were frustrated with how difficult it was to find the right product, they complained about cluttered websites and searching through too many non-relevant products to find what they were looking for. At the Safety Stair Gates Shop we have tried to simplify the process for our customers, providing guides to aid in product selection and presenting the products in well laid out and easy to navigate categories with detailed descriptions and photographs."

He continued, "We understand that selecting the right product for your home can be very difficult as there are so many to choose from, we have handpicked a selection that provides a mix of quality and flexibility at affordable prices."

About The Safety Stair Gates Shop
The Safety Stair Gates Shop is a UK based online retailer of safety gates and stair gates to improve child safety around the home. The Safety Stair Gates shop home safety guides are available now and can be accessed online at http://www.safety-stair-gates.co.uk.