Vadodara, Gujarat -- (SBWIRE) -- 10/13/2011 -- Festive season has finally arrived! Although everyone waits for all the festivals starting from Ganesh Chaturthi, followed by Durga Navratri Puja, Karwa Chauth, Diwali and then Bhai Dooj, yet women especially look forward to them for the grand opportunity of wearing fabulous dresses!

Among all the Festivals the most awaited and the longest dancing festival is NAVRATRI, which is one of the most awaited festivals in Gujarat. Navratri - A season of fun, frolic, garba and dandiya raas. These nine days of complete devotion and absolute enjoyment holds a lot of importance for the fashion enthusiast. “United way of Vadodara” is one of the most recognized Garba events and has got its recognition all over the world.

Beautiful Chaniya Choli’s for females are in huge demand in these festive days. This Navratri season will also mark some new and trendy changes in the fashion market. The Designer Chaniya Choli is setting benchmark during festive season and is most preferred clothing to make a fashion statement.

AYAANJAL Couture, a Vadodara/Gujarat based Fashion Boutique, Designer Tejal Patel, has come up with some latest designer wear Chaniya Choli’s to enhance the beauty of this beautiful festival. Apart from traditional Chaniya Cholis, this designer Navratri Chaniya Cholis, have mixed modern fashion elements added to the traditional wear. Tejal Patel believes that as long as you give them unique stuff, clients don’t even pay attention to the price tags. They are preferring halters over the conventional cholis. Cholis come in different ethnic designs and cuts. Most of designs have little embroidery but have various fabrics added to the dress giving it a new designer look to the entire dress. Intricate designs ranging from backless cholis, halter necks are in great demand.

Look around and you would see less of ‘bandhni’ and gamthi ‘chaniya-cholis’. Fusion is the fresh wave in dressing. The upper limits are going sky high and navratri enthusiasts are getting dressed to kill, observes Fashion Designer Tejal Patel who has been into designing attires for navratri since a long time.

These days in Navratri, women opt. designer Lengha Choli that give them a different identity and enhance their style in traditional but with a touch of modern designer look. The fabrics used in these Chaniya cholis are very different from those traditional Cotton Chaniya cholis to give it a stunning designer look. Though the essence remains; the options have expanded. Chaniya Choli has become more royal than traditional. “People tend to go for more expensive Chaniya Choli’s because they know that what they purchase won’t be confined to Navratri alone, but used in other festivals or wedding functions as well. AYAANJAL Chaniya Choli is one of those bands that leave memories evergreen with designer looks at an affordable cost..