Dallas, TX -- (SBWIRE) -- 09/09/2011 -- The UK mortgage market has remained fairly flat over the last year. Product affordability has improved as funding conditions have remained stable. Providers are rolling out more products although competition is strongest for borrowers who are able to put down a larger deposit. There has been some moderate innovation but most new developments involve the return of older products.

Features and benefits
Understand how market share has developed through a comparison of 2009 and 2010 data and the strategies being undertaken by your rivals.
Make informed market entry decisions by understanding how the mortgage market has developed and its likely future direction.
Develop a deeper understanding of consumer attitudes towards different brands through analysis of Datamonitor’s proprietary consumer survey.

Highlights
Lloyds Banking Group saw the largest decrease in its share of gross lending while Barclays Group saw the largest increase, helped by its purchase of Standard Life’s mortgage arm. Yorkshire Building Society also saw a large increase in its gross lending, driven by some competitive offers.

Banks continue to dominate lending although both mutuals and specialist lenders have seen small growth over the last 12 months. The growth in the specialist lender market may in part be the result of borrowers who have been turned down by the mainstream lenders exploring other opportunities.

The wave of new entrants into the market has been held up by tougher FSA regulation and the intricacies of setting up a mortgage operation. Tesco and Virgin Money are seen as the most likely to shake up the industry but all players are likely to find it tough to build up scale quickly.

Your key questions answered
Which players are competiting the most heavily in the market, and how?
Has there been much product innovation in the market?
How has competition in the first time buyer market fared?

ReportsnReports – UK Mortgages 2011: Competitive Dynamics in the UK Mortgage Market
http://www.reportsnreports.com/reports/125111-uk-mortgages-2011-competitive-dynamics-in-the-uk-mortgage-market.html

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