Hickory, NC -- (SBWIRE) -- 09/19/2011 -- Vehicle safety is a top priority of BMW. The automaker is dedicated to adding new technologies to its vehicles to help keep passengers safe. With technology to protect occupants, avoid accidents, and in the case of a crash alert the authorities, BMW models have been Top Safety Picks for years. Hendrick Motors BMW is pleased to inform customers about safety technologies available in BMW vehicles.

Electronic stability control, anti-lock brakes, and roll stability are just a few of the safety features that come standard on all 2012 BMW models. Electronic stability control helps detect and minimize skids, anti-lock brakes help prevent skidding in the case of a sudden braking and roll stability minimizes the possibility of a rollover on crossover and SUV models.

Protecting occupants is BMW’s number one priority. New BMW vehicles feature standard side air bags which include front and second-row head curtain air bags and front seat-mounted torso air bags. In case of an imminent rollover, side curtain airbags deploy prior to the rollover to help keep passengers safe.

BMW Assist is BMW’s solution to alerting emergency crews if an accident occurs. BMW Assist utilizes advanced technology to bring the attention of a response specialist to the occupant’s aid. To determine the vehicle’s location, the technology combines an integrated wireless phone for communication and a GPS satellite receiver.

These are just a few of BMW’s numerous safety technologies available to help keep BMW drivers and passengers safe. The staff at the Hickory BMW dealership is committed to keeping drivers safe and is proud to inform customers all the benefits of BMW’s innovative technology. To learn more about BMW vehicles, visit the Hendrick Motors BMW online at http://hendrickmotorsbmw.com/.