New York, NY -- (SBWIRE) -- 11/27/2018 -- The Global Mobile Data and WiFi Monetization Market is likewise explored in terms of production rates as specified by different regions. The report adheres to a time span of 2018 to 2023 for the same. Further representations of the worldwide market regarding the global and major provincial market estimates are likewise available. In this segment, the different segmentations are applied to the market so as to gain an isolated perspective of the insights included. The market intelligence tries to understand the innovative approaches by vendors in the global market to offer product differentiation through Porter's five forces analysis. It likewise points out the means in which these organizations can fortify their stand in the market and boost their incomes in future.

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The insatiable demand for continuous broadband connectivity has turned mobile data into a revenue growth engine for mobile network operators (MNO). Operators are exploring diverse approaches to attract users and grow mobile data revenue, including network-centric, user-centric and WiFi-centric strategies. Some leading operators are building scale and revenue share through technological and performance leadership. Other operators are leveraging their powerful user analytics capabilities to design differentiated packaging and compelling offers to drive mobile data uptake and usage. In addition, MNOs are increasingly exploiting synergies stemming from WiFi connectivity, making WiFi a key element of the mobile broadband service proposition.

Major key players are covered in this report: SOCIFI, Cisco, Alepo, Redknee, Sterlite Technologies, RaGaPa, Lumata Digital, SuperFi, Vedicis, Aquto.

Key Findings

– Mobile broadband has become a primary revenue growth engine for MNOs around the world. Operators are responding to the mobile data opportunity with converged services portfolios and multi-play offers. Big data analytics are increasingly being leveraged to come up with accurate data pricing, bundling and marketing strategies for mobile data.

– Mobile operators take multiple approaches to mobile data monetization. Some strategies emphasize network performance, some focus on user drivers, and some position WiFi as a core service. Network-centric monetization strategies leverage technological leadership while user-centric models focus on the needs and preferences of customers. WiFi-centric models position WiFi as a key element of the overall broadband value proposition.

– WiFi is gaining importance among operators both as a tool to provide seamless broadband connectivity and as a services platform. Mobile network operators are leveraging WiFi to retain customers, increase their spend share and reduce network costs. While MNOs and WiFi infrastructure providers expand their WiFi hotspot footprint, emerging models such as WiFi First are changing the rules of the game.

Synopsis

Mobile Data and WiFi Monetization: Convergent and user-centric offers take center stage' offers a thorough examination of the main approaches and strategies being adopted by MNOs around the world to monetize mobile data. The report starts with an analysis of the business drivers of mobile data services from the provider's point of view. It continues with an overview of three different types of strategic approaches to mobile data monetization being followed by service providers, including WiFI-centric models. It then provides an in-depth study of the specific mobile data strategies of specific operators in the US, the UK, Asia and Latin America, with a focus on the particular drivers and outcomes for each operator, as well as look at two WiFi models. We finish with key findings and recommendations for mobile data service providers. The Report is structured as follows:

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The Global Mobile Data and WiFi Monetization Market is driven by globalization, the presence of virtual organizations, time-proportional economy, and improved customer awareness. Some of the other factors boosting the market include better infrastructural support and strategic concerns to gain enhanced flexibility.

Introduction: Mobile data opportunities and challenges. This section provides an overview of the growth opportunities in mobile data and the challenges faced by the operators in a changing competitive and regulatory landscape.

– Section 1: Mobile broadband as a catalyst of growth. Here we explore four key business drivers that are generating increased focus and investments in mobile data globally.

– Section 2: Key approaches to mobile data monetization. This section examines three different approaches to monetizing mobile data, their key elements, impact and evolution.

– Section 3: Case studies – Mobile data strategies. Each case study offers a detailed analysis of the business drivers, approach and strategies taken by the provider to monetize mobile data, as well as the business impact and outlook in mobile data. Operators featured are America Móvil, ATandT, British Telecom (EE), China Telecom, Telefónica.

– Section 4: WiFi monetization approaches. Here we examine the evolution of commercial models for WiFi and provide case studies of two WiFi providers disrupting the space with unique models, Boingo and Google.

– Section 5: Key findings and recommendations. We conclude with a summary of our findings on the key mobile data and WiFI monetization strategies around the world, as well as specific recommendations for network operators looking to increase their mobile data revenue.

The report not only discusses growth drivers but also the growth impeders. The impact analysis of both driving and restraining factors is also done and presented in the study. Analysts have also carried out analyses of new product plans and studied the research and development statuses. Furthermore, it also explains the nature of investments in the regional markets and their impact on the overall market in the coming years.

Marketing strategies and marketing channels adopted by key companies are highlighted in the report. Corporations are concentrating on improving direct and indirect advertising strategies and develop various promotion channels, brand strategies, and pricing strategies. This statistical surveying report finds that major corporations functioning in the Global Mobile Data and WiFi Monetization Market are concentrating on acquiring a few startup companies in the near future. With this, the key companies will get a chance to focus on adopting new trends and innovations in the market products. Additionally, by merging with startups, leading companies are aiming to maintain their dominance in the global market.

Table of Contents (TOC)

Global Mobile Data and WiFi Monetization Market Research Report Forecast 2023

Chapter 1:- Mobile Data and WiFi Monetization Market Overview

Chapter 2:- Manufacturing Cost Analysis

Chapter 3:- Technology Progress, Development Process and Downstream Buyers

Chapter 4:- Marketing Strategy Analysis, Distributors/Traders

Chapter 5:- Market Share by Key Countries in These Regions

Chapter 6:- Economic Impact on Industry

Chapter 7:- Production, Business Opportunities with Potential Analysis

Chapter 8:- Rising Trends and New Technologies with key players

Chapter 9:- Show the Market by Type and Application

Chapter 10:- Sales Market Share, Growth Rate and Data Source

Chapter 11:- Appendix

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