Brooklyn, NY -- (SBWIRE) -- 10/03/2011 -- Since introducing a new site design in late summer, Urgent Cash Loan has seen an influx of users requesting payday loans (also known as a cash advance). The site has introduced a new section of the site that promotes personalized cash advances to customers in need of short-term financial solutions.

“Our goal is to provide cash advance solutions to a large and diverse consumer base by pairing them with industry leading lenders,” Urgent Cash Loan marketing manager Skyler Vermulen said. “Our service is completely free and convenient as the entire process can be completed online without hassle.”

Vermulen cites rising underemployment and cost of living figures as two of the main reasons consumers turn to cash advances. Customers can choose an amount up to $1,500 to be deposited in their bank accounts pending approval from the participating lender. Urgent Cash Loan matches consumers with these lenders as a free service.

“The site has seen unprecedented growth since we launched our new design over the summer and we expect the demand to rise as we move closer to the holiday season,” Vermulen said. “We are promoting the notion of making life easier with a cash advance as many people are finding it difficult to receive a loan from the major banks these days.”