Ahmedabad, Gujarat -- (SBWIRE) -- 10/13/2011 -- Social media has come a long way since its inception. Lately, social media has become an integral part of our lives and has transformed the way business enterprises, and social ventures function. Social Media Planning by Advit Sahdev is one such eBook that delves in detail, into the world of social media and the planning strategies involved.

Sachin Oswal, COO, Infibeam.Com said, "Infibeam is happy to announce the much awaited eBook, Social Media Planning by Advit Sahdev. The world of Social media is a complex and ever evolving one. It is complete only with proper planning methodologies".

Social Media Planning by Advit deals with the correct methods to employ social media tools. The book also covers the impact of employing the right tools in business models. In addition to understanding the use of the appropriate social media tools, it is important to understand the right time to use it, so as to harness optimal results. The book covers all the basic topics on marketing plan and the essentials of media planning.

About Infibeam
Infibeam.com is India's leading eCommerce portal with a selection of more than 100 lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.

Infibeam.com also offers its web-store technology and associated infrastructure as a service to well-known brands and retailers such as NDTV, K Sera Sera, Hidesign, TTK Prestige etc.

Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.