New Delhi, India -- (SBWIRE) -- 10/30/2011 -- The Copy House, one of India’s leading content writing agencies has added content strategy to its services. One of the few companies in India to do so, the content will be strategized, monitored and supervised by content strategist Shweta Bagla. Content strategy as a service, will help large companies to have meaningful, relevant content on their websites.

Says Shweta Bagla, CEO & Creative Director, The Copy House, “Content strategy can significantly add value to a company’s website. It involves careful planning of what content will go on the website, based on the user’s needs. It will define the tone, language, placement of content and scheduling updates. It also includes actual implementation among several other things. It is a comprehensive consultation and implementation process that results in enhanced user experience.”

As a leading content strategist, Ms. Bagla has consulted several companies on their content, and has helped them revamp their websites. The result has often been an increase in the number of leads, better search engine rankings and more time spent by the user on the website.

Adds Ms. Bagla, “People often underestimate the importance of content. It’s not just the design and images that makes an impression on the user, but the quality of your content too. Online companies need to ask themselves if their users can find the information they’re looking for, when they’re looking for it. The answer is commonly an emphatic no. And very often they’re not even sure what their users are looking for. These are just some of the many questions that a content strategist helps you answer, making your website much better than your competitor’s.”