Dallas, TX -- (SBWIRE) -- 11/17/2011 -- ReportsnReports.com adds Euromonitor International Research Report “Packaged Food in Chile’’ to its store.Packaged Food in Chile

This Euromonitor market report provides market trend and market growth analysis of the Packaged Food industry in Chile. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

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The Packaged Food in Chile market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Packaged Food in Chile?
What are the major brands in Chile?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Sample Analysis
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EXECUTIVE SUMMARY
Sales improve along with the economy
Packaged food retail value growth is expected to show an improvement over 2009 and 2010 as the economic recovery that began in the latter half of 2010 has continued into 2011. Consumers are showing a willingness to spend more on food, demonstrating a growing preference for higher quality products, such as the functional and better-for-you options that many companies in the industry are developing. Whilst in 2009 and 2010, some companies cut back investment in new facilities and new product launches, 2011 is showing a contrast, with significant launches seen in many segments.

Healthier products make inroads
Whilst many Chileans do not eat healthy diets, concerns about obesity and other health problems like hypertension that are related to diet have increased in the country. Therefore, more consumers are looking for products that are healthier, and manufacturers have obliged by launching many new products that meet this demand. Lower sodium products are one area that is seeing development. New products with reduced sodium levels have been introduced in soups and also bakery. Another area that is seeing development is products enriched with fibre. Some new probiotic yoghurts also include added fibre and wholegrain products are becoming more prevalent in the bakery category.

Dairy producers make advances
In 2010, several companies that focused mainly on the dairy segment saw their shares increase, namely Soprole SA, Cooperativa Agrícola y Lechera de La Unión Ltda and Watt’s SA. Dairy rebounded as the listeria scare that had affected the industry in 2008-2009 was no longer a problem. In addition, development and heavy promotion of new functional yoghurts, in particular probiotic and prebiotic yoghurts formulated to improve digestion, helped the companies to increase their participation.

Supermarkets and hypermarkets increase their share of sales
The supermarkets/hypermarkets channel saw its share of packaged food sales to increase to 50%. Investment in new outlets picked up along with the economy, giving consumers more access to this channel. When given the option for large shopping trips, consumers usually prefer a supermarket or hypermarket to an independent small grocer as the supermarkets and hypermarkets have a wider selection, have lower prices and offer other benefits like loyalty programs and store credit cards.

Innovation to sustain growth going forward
Packaged food is expected to see rather slow volume growth over the forecast period. Many categories like pasta, bakery and oils and fats are quite mature and it is difficult to encourage consumers to increase consumption significantly. Therefore, companies that wish to have success in the forecast period are going to need to innovate, producing functional and premium products that offer interesting features and a higher unit price than standard packaged foods.

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