Walnut Creek, CA -- (SBWIRE) -- 11/26/2011 -- Wholesale Gold Group’s website unveiled a new look this week in an effort to help customers navigate the gold and silver coin resource more easily. New site features include new color scheme, layout and the ability to browse some of wholesale gold on offer direct from the homepage. The site’s team reports that the new layout has generated predominantly positive feedback from repeat visitors. They add that -- like any contemporary website -- design, layout and content of Wholesale Gold Group’s site is in a near-constant state of flux.

Wholesale Gold Group’s head, Michael MacDonald discusses the catalyst for the updated site design: “Although we were content with the design of the old site, we felt that it was time to update our look. Any site that doesn’t periodically update its design runs the risk of appearing stale and outdated. Considering our fast-moving industry, we can’t afford to have Wholesale Gold Group appearing out of touch. Visitors to our new site generally report that the site appears more modern and in-line with the principles of current site design.”

MacDonald adds that the company’s popular free report also spurned his web design team into action. According to MacDonald, Wholesale Gold Group released a free investor’s report to help investors make sense of the confusing precious metals market in June of 2011. He states that request for the free report have consistently grown as word spreads about the information contained within its pages. However, MacDonald admits that the old site didn’t put the free report front and center. The new site layout is an attempt to get more attention on Wholesale Gold Group’s report in order to show potential customers that they are a knowledgeable and trustworthy source of gold and silver investment information.

MacDonald discusses what design changes were implemented in order to bring more attention to the investing report. “The first thing we did in order to draw more eyeballs to our report was put our sign-up form above the fold of the site. Heatmap research conclusively shows that most site visitors look at what appears at the top of a page before scrolling down. Due to the fact that our report is important for attracting new customers and bolstering our relationship with current ones, we made sure there was as little friction as possible in a visitor’s attempt to access our report”, reports MacDonald. Wholesale Gold Group’s head adds that the site’s video describing his business was also moved towards the top of the page in order to ensure that new visitors understood what separated his business from his competitors –a topic that is discussed in depth in this web-based video.

Gold and silver investors interested in setting their eyes on Wholesale Gold Group’s new site or wish to buy gold coins should head over to http://wholesalegoldgroup.com/ .