Ba Dinh Dist, Hanoi -- (SBWIRE) -- 12/06/2011 -- With increasing profits from tourism, Vietnam is poised to seize the opportunity to maximize its potential as a premier destination in Asia.

For several years, Vietnam has been gradually increasing its popularity a tourist destination. With its booming economy, growing middle class and constantly improving standards of service, its profile as a bright new Asian destination has brought great rewards.

The current logo “Vietnam – the hidden charm” may be a key to further growth, and local authorities are looking for a striking rebrand which will open up the window of opportunity even further.

With 15 years of experience in the travel industry, Pham Ha (founder and CEO of Luxury Travel Ltd) suggests a slogan inspired by what Vietnam has to offer and which sets Vietnam apart from other destinations in the region. Experience Vietnam! An Asian Charm

1. Thrills, 2. Nature, 3. heritage, 4. festival, 5. pristine, 6. enjoyment, 7. scenery, 8. essence

1. Thrills:
The thrills on offer are endless and span a wide range, including: hiking, trekking, biking, kayaking, climbing, rafting, snorkeling, scuba diving, fishing, hot air ballooning, camping, yachting and more. Some of the locations where these activities can be enjoyed include: Sapa, Halong Bay, Cu Lao Cham, the Central Highlands, the Mekong Delta, Phan Thiet, Con Dao, the Phu Quoc Islands and many more.

2. Nature:
The nature amazes, from the green beauty of the national parks, reserves and ramsars to the mountains, waterfalls, rivers, lakes and grottoes. Halong Bay is a new seven natural wonder of the world. Discover the natural allure of Vietnam by indulging in a wide array of accommodations, tour packages and attractions at places such as Mai Chau, Sapa, Ha Giang, Ba Be, Halong Bay, Phong Nha Ke Bang, the òCentral Highlands, Nam Cat Tien and many more.

3. Heritage:
With its long history and unique way of life, Vietnam has a rich heritage. There are many interesting and diverse sites to be found around the country. In fact, Vietnam boasts 7 world natural and cultural heritage sites, not to mention many intangible heritages.

World Heritage Site List:

My Son Sanctuary
Hoi An Ancient Town
Complex of Hue Monuments
Central Sector of the Imperial Citadel of Thang Long - Ha Noi
Ho Dynasty Citadel
Phong Nha - Ke Bang National Park
Ha Long Bay

Other traditional elements of Vietnamese heritage:

Quan Ho Bac Ninh folk songs
The Space of Gong Culture in the Central Highlands of Vietnam
Nha Nhac Vietnamese Royal Court Music
Ca Tru singing
Hat Xoan Singing

4. Festivals:
Many colorful festivals can be enjoyed year round. The time after Tet Nguyen Dan (Vietnamese Lunar New Year) is especially exciting. Festivals include the Perfume Pagoda, Hung King, Kate, Lim and Giay Festivals, just to name a few.

5. Pristine:
Many pristine islands and beaches are to be found in this tropical country. Vietnam has 3620 km of coastline, with beautiful white sand beaches and world class resorts. Of these, you should not miss the stunning sand and clear waters of My Khe, Cua Dai, Nha Trang, Ninh Van Bay, Quy Nhon, Mui Ne, Vung Tau, Phu Quoc and the Con Dao Islands.

6. Enjoyment:
Holidaymakers have the choice of new and trendy boutique hotels, spas, golfing, cruises, shopping centres, restaurants and nightlife. With new luxury hotels and world class golf courses having recently opened or set to open soon, and the introduction of luxury train journeys, exclusive cruises and upscale private tours spanning the length of the country, Vietnam is fast emerging as an exciting destination in Asia.

7. Scenery:
Spectacular scenery and a diverse landscape exist from North to South. Mountains, forests, nature reserves, rivers, beaches, and islands are all here to be enjoyed. Verdant patchworks of rice paddies and pointed lampshade-style hats are just a small part of what there is to be seen in this formerly war ravaged country. Visitors will see more than the economic repression often portrayed on worldwide television and in newspapers. There is also natural beauty, a harmonious array of ethnic cultures, imperial monuments, timeless traditional villages, idyllic sea resorts and dynamic cities.

8. Essence:
Vietnam boasts scores of traditions, lifestyles and religions. The friendly and hospitable population has been influenced by the cultures of China, France and America, and this is reflected in the country’s lifestyle, architecture, cuisine and art. Vietnam is a True Asian Charm. Experience Vietnam Now!