Mumbai, Maharashtra -- (SBWIRE) -- 12/23/2011 -- Windchimes Communications, one of India’s leading social media agencies has been signed on by four of the MIT Group of Institutes – MIT Vishwashanti Gurukul-an IB World School, MIT Institute of Design (MITID), MIT school of Telecom Management (MITSOT) & MIT Academy of Engineering. Windchimes will help these institutes set up & sustain their social media presence across different social media platforms.

MIT, Pune is regarded as one of the premier educational brands in the country. With over 65 institutes under this banner, MIT offers a complete package of educational opportunities to the Indian student. All the institutes under this banner are known for their progressive outlook that pushes them to continuously alter their teaching techniques & the syllabus to keep them & in turn their students up to date with the changing industry environment. This helps their students to start at a better footing when they kick start their career with degrees from an MIT.

True to their progressive & futuristic outlook, MIT has embarked upon their social media campaign with a view to touch base with the new age Indian who is now internet savvy & spends a good amount of time online & on social media platforms. Through social media, MIT aims to showcase their rich educational legacy, their new age courses & teaching methodologies.

Commenting on this development Prof. Anand M. Deodhar Director & Head of School, MIT Vishwashanti Gurukul said “Social media is changing the way we run our Institutes, it’s changing the way we communicate, the way we receive information, the way we make decisions and the way we’re marketing our business. For this move we were looking for an agency that has worked for diverse industries and has the understanding and user-insights to the changing social environment. We look forward for their extensive support across platform”.

Nimesh Shah, Head Maven – Windchimes Communications commenting on the association with MIT said, “Social Media account of MIT will be a great experience and also very challenging. Education is a very dynamic industry with the power to shape the country’s future. Team Windchimes is looking forward towards this opportunity and would put best efforts to meet long term objectives. We hope to channelize communication efforts in the online space for MIT, thereby helping MIT to build its brand through the use of social media.