New Delhi, India -- (SBWIRE) -- 02/21/2012 -- Google has always played an important role in the working of any SEO Company India, and if any updates are made in their algorithms then it definitely affects the strategies. Google curates a default search engine list, containing some of the most popular search engines. This listing helps the SEO experts to automatically fill the organic traffic in Google Analytics reports. Moreover, the SEO optimizers also have the liberty to add small search engines in the tracking code snippet, called the _add-organic method, manually. However, if Google makes the listing itself, then there is nothing better for anyone providing SEO Services India.

Google Analytics team keeps revising this default search list from time to time. Recently, new search engines like rakuten.co.jp, biglobe.ne.jp, goo.ne.jp, and www.startsiden.no/sok were added to their default list. Not only that, Google also made some changes to resolve the issues encountered when recognizing search engines to put them in the default list. These recent updates will affect the way Google Analytics identifies the search engines, which in turn will change the organic traffic reports used by SEO Expert India.

Earlier, Google used to attribute all URL’s consisting “search” word and a query parameter “q” to search.com. Due to this, big search engines like Search.com were over counted and certain huge customized search engines like Conduit and Babylon were not given their due credit, resulting in erroneous Google Analytics reports for organic traffic.

This new change will have a huge effect on the organic traffic on big search engines like search.com, and its traffic will go down. Instead, the reports will see newer names of search engines and customized search engines. However, it is not likely to affect the organic traffic of other search engines like Google or Bing, so SEO services provider can relax a bit.

Brainwork Technologies is a renowned SEO Company in India offering customized and effective SEO, SEM and SMO services to international clients. More information can be found on their website- http://www.brainworkindia.net.