Waycross, GA -- (SBWIRE) -- 03/19/2012 -- Robbie Roberson Ford is excited to announce dealer invoice pricing on all new 2011 and 2012 Ford cars, trucks and SUVs. These include the Ford Escape, Mustang, Focus, and all other models in stock.

How does a buyer benefit from invoice price incentives? Car dealerships work in similar ways to most retail businesses – they buy at wholesale and sell at retail. The invoice price is the price the dealer pays to the manufacturer to take possession of the car for resale. Typically the price featured on the tag or the windshield is the MSRP (Manufacturer’s Suggested Retail Price), or the sale price recommended to the dealer by the manufacturer. This price is higher, to allow room for profit for the dealer.

But now at Robbie Roberson Ford, the buyer pays the invoice price for all new Fords. Currently available models include:

- 2011 Ford Ranger XLT listed for MSRP $24,765, invoice price $18,734, for an instant savings of $6,031.
- 2012 Ford Mustang V6 listed for MSRP $24,595, invoice price $22,391, for an instant savings of $2,204.
- 2012 Ford Escape XLT listed for MSRP $27,625, invoice price $23,654, for an instant savings of $3,971.
- 2011 Ford F-150 XL listed for MSRP $33,175, invoice price $27,306, for an instant savings of $5,869.

See these cars and dozens more at http://www.robbierobersonford.com/newfordcars, or stop by the Robbie Roberson showroom on Memorial Drive in Waycross, Georgia, to take advantage of this incentive and ask about other offers and rebates. Also, follow the dealership on Facebook (http://www.facebook.com/pages/Robbie-Roberson-Ford/260873390646332), Twitter (https://twitter.com/#!/RobersonFord) and Google+ (https://plus.google.com/b/107807584616707219678/#) for the latest Ford and dealership news and sales.

excludes Boss 302

About Robbie Roberson Ford
Robbie Roberson Ford is proud to serve the Waycross, Georgia area. Carrying a full line of new and used Ford cars, trucks and SUVs, Robbie Roberson Ford offers the best selection when it comes to purchasing a vehicle. The knowledgeable service department at Robbie Roberson Ford is prepared to assist with repairs and routine maintenance and the Ford Parts Department offers one-stop shopping on a full selection of Ford parts and accessories. Robbie Roberson Ford strives for 100 percent customer satisfaction at every visit.