Manchester, Lancashire -- (SBWIRE) -- 03/21/2012 -- According to reports in the media, a Smartphone with a difference is due to hit the shelves later this year. LJR Marketing understand that the designer, Kieron Scott-Woodhouse from Shepherds Bush in London, designed the phone in his spare time around his product design degree. According to The Telegraph: “The new smartphone, called ‘Adzero’, is made from four-year-old organically grown bamboo that has been treated to improve its durability.”

LJR Marketing first heard about the new ‘Adzero’ after the phones initial designs caused a stir at last year’s London Design Week. This prompting Woodhouse to publish his work online and led him to a technology entrepreneur and Adzero was created. Woodhouse explained: “Bamboo may seem like a strange material to use for a phone, but it’s actually extremely strong and very durable, perfect qualities for this kind of application.” Originally, the phone was set to only be released in China, where the phone is being manufactured and bamboo can be easily sourced. However, after receiving so much attention, the phone will now be released across the world. Woodhouse explained: “The whole experience so far has been incredible and completely unexpected. I can’t wait to see my mobile phone in shops this year.”

LJR Marketing specialise in Direct Sales & Marketing and believe the new phone has all the ingredients required to become a huge success. The material from which the phone is made is not the only selling point for the new Adzero, which is able to boast a couple more new features. The phone itself will operate on Google's highly publicised Android 4.0 Ice Cream Sandwich operating system and has a screen bigger than Apple’s latest iPhone yet weighs around half as much. The phone will also boast the first ever ‘ring flash’ which is expected to complement picture illumination levels, reduce shadows and apparently eliminate the ‘red-eye’ effect. Lawrence Randall, Managing Director at LJR Marketing explained, “Having worked with clients in telecommunications before, we believe the new Adzero will appeal to everyone. The mixture of cutting edge technology, sleek design and an environmental awareness is perfect.”

Before everyone rushes out to buy the new Adzero, many will be eagerly awaiting the initial reviews to see how durable the bamboo phone really is. Bamboo offers flexibility, durability, is eco-friendly and Adzero has found a way to treat the wood to be as durable as plastic. However, LJR Marketing heard that according to the International Business Times “the main problems, in this case, with the bamboo designs are that the skin tends to peel off after prolonged use [and] bamboo attracts more smudges over time and gradually loses its luster.” Lawrence Randall concluded” “I don’t think consumers will worry to much about the long term, it’s an edgy new product and I think it will be the must have phone when it arrives. I definitely want one.”