Manchester, Lancashire -- (SBWIRE) -- 03/21/2012 -- LJR Marketing has been a long-standing fan of the iPad, even incorporating its usefulness into everyday business in their Manchester branch. What surprised many Apple fans was the decision to call the new tablet ‘the new iPad,’ prompting LJR Marketing to ask: Is Apple trying to turn ‘iPad’ into the generic word for a tablet? There is certainly a plan behind the name, as Apple seldom enters the market with anything other than domination in mind.

LJR Marketing discovered that the new iPad has a much more powerful battery causing it to weigh in slightly heavier than the iPad2. Apple fans will most likely excuse this as the new battery will allow the device to last much longer than its predecessor, reportedly up to 40%. Also, the improved display on the new iPad boasts an incredible 3.1 million pixels, making the screen more detailed than the average HDTV screen. To complete the ‘re-vamp’ Apple has upgraded the rear camera to 5 mega pixels, used the same lens technology as the iPhone 4S and upgraded the processor to a much faster Quad-Core. The question is, will it persuade current iPad users to upgrade? Lawrence Randall, Managing Director at LJR Marketing believes it will.

Having now sold around 40 million iPads worldwide, The Telegraph reports: “Apple has taken a market-leading, and one could even say market-defining, product and made it more compelling. The market share for the competition is growing but people still aren't buying rival tablets in significant numbers.” As experts in Direct Sales & Marketing, LJR Marketing understands the need for a product to stand out and appeal to the mass market and believe the iPad has always achieved this. Lawrence Randall of LJR Marketing explained: “Apple have got it spot on with the iPad in the past and I believe this latest version will be no different. For myself, the iPad has changed the way I do things both personally and professionally and I’ve never thought of it as being a tablet – it’s an iPad.”

Some questions have been raised however over the usability of the new iPad in the UK given that UK network providers cannot offer network speeds to match its capabilities. The Daily Mail pointed out: “4G networks have yet to roll out in the UK, with even optimistic projections putting the launch at the end of the year.” Lawrence Randall, Managing Director at LJR Marketing doesn’t believe this will be enough to put UK consumers off. He commented: “I believe the iPad will be to the tablet world, what the ‘Hoover’ is to the vacuum cleaner world. When your brand becomes the common noun, you know you have a superior product.”