People consult the Internet as their first source for information to solve their problems and find solutions instead of being influenced by marketing messages. A game changer is required to handle this change as the conventional channels no longer will be adequate.
Haslemere, Surrey -- (SBWIRE) -- 04/06/2012 -- According to research about purchase decisions by leading sales and marketing consultancy agencies, by 2015 over two thirds of all leads will come from the Internet which will impose changes on lead generation for companies.
This is mainly due to the changes in purchase cycle behavior and attitudes.
- Trade shows are in decline and will continue to do so
- Conferences most of the venue are sales people instead of potential customers
- Email marketing is becoming less effective
- Direct mailing campaigns typically end up in the waste bin
- Ads create hardly any interest
- Online ads are filtered out by the human brain
Instead of getting marketing messages pushed, instead people want to find solutions themselves and thus search the Internet and will eventually find the company website.
As hardly any visitor (less than 3%) will ever contact the company, action is required from the company instead. Thus once the potential customers have landed on the company website they should be recognized, their interest identified and their level of interest indicated by means of a website visitor identification web service like LEADSExplorer, which is a game changer for B2B marketers.
Using the included re-targeting by email, marketing or sales can conveniently send out emails using templates that are directly matching the interest of the company at that very moment.
The solution is not solely useful for lead generation but also for improving customer retention.
More information can be found on the LEADSExplorer website (http://www.LEADSExplorer.com)