San Diego, CA -- (SBWIRE) -- 05/14/2012 -- Soccer Fanatic, the online and specialty retailer of premium and exclusive soccer gear, announced the launch of the company’s rebrand to soccerloco today. The change reflects the sheer passion and hysterical love of soccer the company has grown over its 15 years of business.

With a sleek new, more intuitive website and premium, concept retail shops, soccerloco will continue as the premier destination to buy top value soccer shoes, soccer jerseys and other soccer equipment from soccer's most trusted brands including Nike, adidas, Puma and more.

“soccerloco will move forward as an even stronger source of authentic soccer gear from the game’s best brands,” said John Lococo, President of soccerloco. “We have a well-respected name behind the company, which is recognized as a leader in the industry, yet anticipate that switching to ‘loco’ will show customers our commitment to pushing the boundaries and taking their shopping experience to the next level.”

The change will be inclusive of all four of Soccer Fanatic’s current retail locations, in addition to its online store. The newly updated website launched today and the companywide conversion is expected to be complete by the end of May.

“As we expand into new markets, we continue to create innovative experiences and position ourselves to exceed the expectations of today’s youth soccer players, club team members and soccer fans everywhere,” said Lococo. “Our new name and logo is being launched with a fresh marketing campaign that reflects a phenomenon that already exists: the uninhibited enthusiasm our customers have for playing, watching and living soccer.”

In conjunction with its re-brand, soccerloco will celebrate its 15-year anniversary with a VIP party, May 19th, in San Diego. The date coincides with one of the biggest days in world soccer, as the Champions League Final will be contested in Munich, Germany that day. The party is a celebration of soccerloco’s customers, partners and employees and will include professional player appearances, giveaways, free swag and more.

Headquartered in San Diego, soccerloco is actively involved in community events, as well as club and youth soccer leagues in-and-around Southern California.

“What hasn’t changed, is that our company is still built on the foundation provided by our employees and their commitment to excellence. We can attribute the authentic experience we provide, both in-store & online, to our great staff who always have and always will eat, sleep and dream soccer,” added Lococo.

For more information, to shop for products, or find retail locations, visit http://www.soccerloco.com.

About soccerloco
Driven by passion for the game, soccerloco delivers the premium products and innovative experience needed to take committed players, teams and fans to the next level.

Both online and in-store, the leading retailer of authentic soccer gear offers an extensive selection of soccer shoes, professional jerseys and other top-of-the-line equipment from the game’s most recognized brands including Nike, adidas, Puma and more.

For more information, to shop for products, or find retail locations, visit http://www.soccerloco.com.