Cleveland, OH -- (SBWIRE) -- 05/25/2012 -- Viva La Brand (http://www.vivalabrand.com), a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead a brand strategy effort for the business innovation firm, Nottingham Spirk (http://www.nottinghamspirk.com).

Nottingham Spirk has developed hundreds of patented products that have generated tens of billions in sales for industry leading businesses and fast-growth entrepreneurial firms. However, many Fortune 500 companies have never heard of this leader in business innovation. “We partnered with Viva La Brand to get an unbiased, crystal clear picture of how our clients think of us and what makes us different and better,” explained Vikki Nowak, Nottingham Spirk Strategic Program Director. “Their track record of developing effective brand strategies coupled with their deep experience creating relevant and compelling messaging makes them a great choice for us,” continued Nowak.”

“It’s an honor to work with Nottingham Spirk, a legacy in the world of vertical innovation, where all development activities are handled by a single, cohesive, expert and experienced team. Evolving the brand to gain international exposure is an enormous opportunity that we’re thrilled to be part of,” said Laura Sheridan, Viva La Brand President.

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Tooling U, CardPak, Naturepedic, RV America, and Nottingham Spirk. For more information, please visit http://www.vivalabrand.com.