Eugene, Oregon -- (SBWIRE) -- 11/10/2008 -- With the help of IDX, Inc., Realtor Ron Kennedy with Century 21 Rickard Realty has added a custom IDX solution to his website in an effort to simplify the real estate search process for both him and his clients. With the use of Internet Data Exchange (IDX) technology, potential clients in Clackamas, Ore. and surrounding areas can now easily browse thousands of property listings in the Regional Multiple Listing Service (RMLS). IDX Broker extracts the raw listing data and formats it so that it appears as a seamlessly integrated part of Kennedy’s website.

The easy-to-use custom IDX solution allows clients to choose from five different search categories to begin their quest for their ideal property: basic, advanced, map, address, or listing ID. Each of these methods has its own benefits, but the most comprehensive is the advanced search which allows clients to narrow down property results using a number of detail categories including school, view, waterfront, basement or foundations, and exterior type. Clients can elect to save their searches and sign up to receive automatic email updates when properties matching their specifications become available on RMLS.

In addition to making the real estate search easier for potential clients, IDX Broker also helps Kennedy to better manage his business with the use of lead management tools and traffic reports detailing which pages on his site are being viewed most frequently. In addition to being able to edit his custom CSS and global wrappers in order to maintain his unique branding throughout his site, Kennedy can also create dynamic title tags for each of his listings, making them more visible and more likely to be picked up by a major search engine. In this administrative log-in section, Kennedy can create custom XML codes for his listings which make it possible for him to syndicate his listings to Real Estate for Sale Network or other popular real estate search sites if he so chooses.

About Ron Kennedy
Ron Kennedy began his career in real estate in the early sixties in Portland, Ore. and has a deep knowledge of the area. He has also been a licensed real estate practitioner in the Mid-Atlantic States and has produced millions of dollars annually in residential home sales. He has a deep rooted background in marketing, information technology, and business management as well as having delivered management seminars worldwide. Along with being a broker and member of the National Association of Realtors and the East Metropolitan Association of Realtors, Kennedy has been a sale executive with RealtyWatch, LLC, an internet Real Estate Brokerage, for the past few years.

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit http://www.idxbroker.com.